What Elephants and Hippos Teach Us About Marketing

  As marketers we often believe our job is to create a story about our product or brand that will make consumers...


Community First: Building Brand Loyalty and Word of Mouth

  When you consider that less than 5% of customers can generate a brand’s online word of mouth, creating a...


The 3 Dumbest Things About Content Curation

  There is an awful lot of content circulating around about content curation and why it is essential to...


Step by Step: How to Boost the Power of Your Social Network

In this post you are going to learn how to use the power of your existing social network to increase it even more. Your...


Your Group Might Not Be a Community and Here’s Why

  Community is a term that gets thrown around constantly within the social media space. Typically I find that...


Sharing with Intent

  How to break through the online noise to share the right content for your brand. Let’s face it. With all of...


Creating Magical Moments: the Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we...


Accessibility as Strategy: the One-Way Conversation Is Dead

As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about...


Today’s Customer: Choose Your Own Adventure

  The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of...


Random Still Reigns on the Internet

  Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot....