Program generates over 17,000 unique site visitors per month
Garnered high-profile media attention (LA Times, About.com, Technorati)
E-waste volume to ECS has tripled since launch
Reached 70% of their target collection centers within one month of launch
Campaign CPC has been optimized 40% over the duration of two campaigns
Currently has a 90% reach in California within 10 miles of every household over 400 eCollective locations
It is estimated that the world generates almost 12 pounds of e-waste for every man, woman and child on the planet. That’s why, when ECS Refining, an electronics end-of-life services company asked us to brand and bring to market California’s most aggressive consumer electronics take back initiative, we were thrilled.
Now California’s number one e-waste recycling program, ecollective enables the safe, easy and free recycling of your unwanted and obsolete electronics by providing convenient drop-off locations in your neighborhood. By encouraging Californians to “Take it back for good”, via strategic planning, strong brand development and a series of integrated campaigns, ECS was able to gain enough momentum to reach 70% of their target participating collection centers goal only one month into the initiative’s launch.