Over 100M social impressions during the
Live TV interviews and articles in Ad Age, Forbes, and Huffington Post
"2013 Content Marketing Campaign of
the Year" - Content Marketing Institute
90 Days To Ellen
90 Days to Ellen was a 90-day experiment to see if two guys – Bryan Kramer and Marketo Evangelist DJ Waldow – could secure lunch with Ellen DeGeneres using only social media in an effort to raise money for Feeding America®.
The campaign was created to prove a hypothesis: Social media can be used to create real friendships with people you would never otherwise meet, and social can be used for good. After 90 days of receiving over 100 pieces of original content (Vine and Instagram videos, memes and even custom temporary tattoos!) the hypothesis was proven to be true… just in a different way than expected.
Ellen never responded, but for less than the budget of dinner we received donations from Applebees, International Culinary Center, and TattyTat and raised over $1,500 for Feeding America.