Courtney Smith

Posted on November 09, 2010 by Courtney Smith 27

PureMatter Dead Website Kit makes AdRANTs

How exciting is it to have an industry expert express public love for fun campaigns… especially when they’re from your own company? This is what we’d consider a “cherry on top” event – an unexpected mention in a cool industry blog about our “Dead Website” campaign last week. Here’s his mention:

PureMatter has a Dead Website Survival Kit for those looking for tips on how to deal with website reconstruction.

He linked to our site… the only problem was, our new site went live today and the Dead Websites had already been laid to rest in the “Our Work” section of the new site (in case you missed them, you can see each day here by clicking on the thumbnails: )

This was the coolest part of the post, which made our day though:

There are 11 story snippets in his post.

Of the 11, the brands mentioned include Murray Newlands (famous blogger who wrote the blogging manual), BeanCast (Weekly marketing podcast by the AdRant’s Steve Hall), the Dutch Curling League, Amazon, Gossip Girl, Disney, American Express, A&E Channel, Chili’s, ESPN, and PureMatter.

Quite nice company to keep. Thank you @adrants for such a memorable topper to our big website launch day!

You can check out the original post here:

About AdRANTs

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry’s shift from old paradigms to new.

AdRANTs is published by Steve Hall, who has done time in media, account management and new business at, among others, Leo Burnett,Starcom/MediavestBlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider,, Tyco, Marriott Hotels and Marshmallow Fluff.

Steve has written about and spoken for industry associations on topics such as the advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the rise of social media and the decline of traditional media. Along with publishing Adrants, Steve co-founded MarketingVOX, an online marketing publication and is co-founder and publisher of the ad:tech industry trade show weblog. In early 2007, he founded the advertising social networking site, AdGabber.

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