The Gen C Meteor has landed. Now what’s the impact?
Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings). The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.
As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.
This Generation C article got us looking at some of our clients’ strategic planning through …
