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Why We Heart Meerkat

I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests.

The conversation went something like this:

Fanzo: Did …

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Suzie McCarthy

Posted on March 18, 2015 by Suzie McCarthy

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CTA: Help Us Create a Crowdsourced Blog Post

To be an Influencer in an H2H world means actively fostering and engaging in conversation around the particular topic in which you are “influential”. As I wrote in my last post, this is the philosophy underpinning Onalytica’s most recent Social Selling Influencer list.

The conversational social network map that they put together is a snap shot of these exchanges about flying back and forth. This visual gave the PureMatter team an idea. We’re going to pose a question on Twitter …

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Suzie McCarthy

Posted on February 05, 2015 by Suzie McCarthy

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Five Ways to Be a (Social Media) Clutter-Buster

Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Bryan Kramer

Posted on November 19, 2012 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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Five Roles of a Social Media Strategist

Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. Oh, and intimate knowledge of Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest is required. (It’d help if you can blog, too.)

Let’s be honest, when we hire a social strategist, we want that person to be everything for everybody. It’s …

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Bryan Kramer

Posted on April 19, 2012 by Bryan Kramer

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Taste Graph Trumps Social Graph

It’s no secret that everyone can connect with anyone. In fact, I just proved it.

Now, I’m not saying I didn’t work hard or don’t really enjoy connecting with people online. Actually, I had a really good time doing this and feel like I have connected with some really great people!

That said, for the last 90 days I wanted to show myself that the art of connection is possible–I connected with 6,000 new people on Twitter. My total reach …

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Bryan Kramer

Posted on January 04, 2012 by Bryan Kramer

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