social strategy

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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Social Intelligence

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Bryan Kramer

Posted on February 21, 2013 by Bryan Kramer

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Five Ways to Be a (Social Media) Clutter-Buster

Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Bryan Kramer

Posted on November 19, 2012 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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Social Media Policies: What Goes Up Must Go Higher

In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.

There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn’t about how to get more people connected—it’s about how to engage with the ones who are there. Certainly businesses, both small and large, have realized that social is here to stay, and …

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Bryan Kramer

Posted on June 05, 2012 by Bryan Kramer

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Social Metrics: Market to the Head? Impossible.

Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.

Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as …

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Bryan Kramer

Posted on May 22, 2012 by Bryan Kramer

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