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Can Instagram Clean the Planet?

Since their initial launch in 2010, Instagram has grown into one of the largest social communities with over 200 Million active users who post 60 Million photos a day on average. This mass community leverages this photo-sharing tool to showcase their filtered(or unfiltered) works of art to the masses. Marketers are already turning towards Instagram to create rich content that will engage their customers, but what if we started using social media and Instagram for social good? Better yet, what …

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Joey Lopez

Posted on October 28, 2014 by Joey Lopez

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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Suzie McCarthy

Posted on September 11, 2014 by Suzie McCarthy

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Joey Lopez

Posted on February 26, 2014 by Joey Lopez

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah reveals what incredible technologies available now will change commerce as we know it, forever.

We would love your thoughts, comments or questions below. Let’s strike …

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Bryan Kramer

Posted on December 10, 2013 by Bryan Kramer

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Connecting with Your Customer featuring @TedRubin

Connecting with Your Customer Featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 …

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Bryan Kramer

Posted on September 30, 2013 by Bryan Kramer

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Storytelling: Past, Present and Future with Shel Israel

 

Storytelling: Past, Present & Future

In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” .

On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is shifting, how public relations has shifted into this new media age, and his views on the “Age of Context,” …

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Bryan Kramer

Posted on July 24, 2013 by Bryan Kramer

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Smarter Commerce Starts With Smarter Experiences

Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s the people who make the experience. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable. Oh, …

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Bryan Kramer

Posted on May 28, 2013 by Bryan Kramer

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