Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Posted on April 09, 2013 by Bryan Kramer

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I’m incredibly excited to share a full-length video interview as part of the PureMatter Substance Interview Series: Social Relevance is Timeless, Even in Radio

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one …

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Posted on February 25, 2013 by Bryan Kramer

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We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Posted on February 21, 2013 by Bryan Kramer

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I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the next few weeks, each done with one question in mind to make it quick and easy for you. Enjoy!

What’s your method for keeping the context of your content understood globally?

Full Script:

Bryan: We’re here with Todd Wilms from SAP. Thank you for coming. Todd, you are an executive …

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Posted on January 22, 2013 by Bryan Kramer

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A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Posted on December 17, 2012 by Bryan Kramer

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Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.

We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now).

It’s also given brands and businesses a platform from …

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Posted on November 27, 2012 by Bryan Kramer

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Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Posted on November 19, 2012 by Bryan Kramer

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We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes …

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Posted on June 27, 2012 by Bryan Kramer

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In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.

There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn’t about how to get more people connected—it’s about how to engage with the ones who are there. Certainly businesses, both small and large, have realized that social is here to stay, and …

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Posted on June 05, 2012 by Bryan Kramer

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Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.

Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as …

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Posted on May 22, 2012 by Bryan Kramer

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