social consumption


The Rise of Collaborative Consumption

Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them.

It’s peer-to-peer, popularly called “collaborative consumption.” Definitely check out Rachel Botsman & Roo Rogers’s book called “What’s Mine is Yours” and Rachel Botsman who did presentation at  TED called ‘The Case for Collaborative Consumption.”…

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Bryan Kramer

Posted on April 12, 2012 by Bryan Kramer