research

thumb

Do You Ask Enough? 3 Tips to Crowdsource Marketing Research

There are few budget items that test the patience of marketers and shareholders alike the way that marketing research does. It takes more time than most people would like, and it can also be an expensive proposition when large-scale forms or surveys are involved.

Yet this research is paramount to success for any type of marketing. Email campaigns that are personalized based on buyer persona research have 10% better conversion rates than those that aren’t.

Luckily for marketers today, social …

Read more >

Ryan Campbell

Posted on August 04, 2015 by Ryan Campbell

0
thumb

How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

Read more >

Bryan Kramer

Posted on February 01, 2012 by Bryan Kramer

1