The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …
We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.
Here’s the description copy:
Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes …
SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.
The National ADDY finalists are:
ECS Refining/ecollective – Regional Pandora radio spot and mobile website
LiveSV.com “Discover the Unexpected” VTA train wrap
IBM Coremetrics “Voice of Reason” microsite
Plantronics SMB “Be Free to Succeed” Flash Banner
The ADDYs are the largest creative competition in the country …
There’s no denying that social media is huge and only going to get bigger. Think Facebook took off fast? Look at the overnight sensation that is Pinterest. Add to that Google+, Twitter, LinkedIn, YouTube, Tumblr (and other blog platforms) and it’s enough to make any brand’s mind spin. The question for any company should be… “Where is it heading?”
Recently, I was asked by TeleTech to attend the Net Promoter Conference in San Francisco to hear their keynote speaker, Mark …
I just got back from a Disney cruise with my family—highly enjoyable and one of the most branded vacations I’ve ever taken. It was everything you would expect from Disney. From the food to the shows to the excellent customer service, it was all top-notch. And then there was the other 20 percent.
We were on the ship traveling with friends, and while the kids were at their activities, we had the chance to rate our Disney experience. For the …
We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks (which shows no signs of stopping) is evidence of this.
This leads me to wonder, what does the future hold for our “social” lives? So many of us connect with each other digitally on a consistent basis—and in fact, studies are showing that our penchant for social networks is …
It’s everything you need to survive the day! Print it out and wear the rabbit’s foot, just to be safe.
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Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings). The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.
As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.
This Generation C article got us looking at some of our clients’ strategic planning through …
Just wanted to say a few words about meeting Steve Wozniak yesterday at the First Fest cocktail party. What a thrill for PureMatter to both be a part of this project – the world’s first online festival of firsts – and to meet the judges and winners of the event at the reception last night at the 88 in San Jose. Both Steve Wozniak, san jose native/co-founder of Apple and most recently new contestant on Dancing with the Stars…
We recently had the chance to go see Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of new book “Word of Mouth Marketing” a few weeks ago in San Francisco. We were entertained and inspired during his presentation, but mostly excited that a lot of what he recommended for creating successful word-of-mouth campaigns was stuff we’re already doing at the agency (Do go see him if you ever have the chance, it’s a refreshing talk that …
