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Scaling Innovation In The Enterprise with Jorge Titinger, CEO of SGI

In this episode of Substance, CEO Bryan Kramer speaks with Jorge Titinger, CEO and Board Member of Silicon Graphics International (SGI).

During the interview, Jorge discusses the role that his experiences as a professional soccer player has had in both his professional development and his company’s success. He also provides insights into how SGI is leveraging High Performance Computing (HPC) to scale innovation faster than ever before. Given that SGI heavily relies on big data, Jorge explains how people have …

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Joey Lopez

Posted on February 04, 2015 by Joey Lopez

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Our Commitment to Social Selling

PureMatter is proud and excited to be recognized by Onalytica as a top 50 social selling brand. Our commitment to social selling has been a long and steady journey, that has helped us create a strong set of social selling processes, programs, and workshops.

Social selling has certainly arrived as a topic worthy of any marketers time.  Yet social selling still remains an unattainable practice for so many organizations.   This new Onalytica list should help as a guide to assist …

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Ryan Campbell

Posted on January 29, 2015 by Ryan Campbell

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Working #H2H: Building Community

Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …

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Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

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A New Way to Work at PureMatter

2014 marked one of the most exciting and transformative years here at PureMatter. We started working with Futurists and global brands on our own initiative to explore the way in which organizations work, and our partnership with IBM on their #Newwaytowork initiative led us to host the inaugural PureMatter Thinkathon event in New York City.

While preparing for the Thinkathon, our team conducted intensive research looking at organizational trends, and our own set of behaviors, beliefs and systems.

We were …

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Ryan Campbell

Posted on January 13, 2015 by Ryan Campbell

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Happy Halloween from Purematter

Ah Halloween. The one time of the year when for better or worse everyone can cut loose and try another persona on for size. But as much as we might tell ourselves that Halloween is about individuality, costumes are meant to be worn in public. What was funny at 2am can suddenly be a very bad idea at 7pm. Here’s the good, the bad, and the downright ugly from the memory banks of the Purematter Team. Enjoy!

 

Bryan:  Every …

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Suzie McCarthy

Posted on October 31, 2014 by Suzie McCarthy

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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Joey Lopez

Posted on May 27, 2014 by Joey Lopez

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Part One: Risk vs Reward with Cisco CMO, @BlairChristie

In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets on building her online relationships both personally and professionally, which is no easy task. Blair explains how Cisco is benefiting the future work force by teaming up with organizations to provide STEM …

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Joey Lopez

Posted on May 08, 2014 by Joey Lopez

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The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Joey Lopez

Posted on April 15, 2014 by Joey Lopez

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Joey Lopez

Posted on March 13, 2014 by Joey Lopez

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