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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Bryan Kramer

Posted on May 27, 2014 by Bryan Kramer

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Part One: Risk vs Reward with Cisco CMO, @BlairChristie

In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets on building her online relationships both personally and professionally, which is no easy task. Blair explains how Cisco is benefiting the future work force by teaming up with organizations to provide STEM …

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Bryan Kramer

Posted on May 08, 2014 by Bryan Kramer

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The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Bryan Kramer

Posted on April 15, 2014 by Bryan Kramer

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Joey Lopez

Posted on February 26, 2014 by Joey Lopez

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Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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Part I: CMO Interview with Mark Grindeland of TeleTech, on Social Business

There’s no denying that social media is huge and only going to get bigger. Think Facebook took off fast? Look at the overnight sensation that is Pinterest. Add to that Google+, Twitter, LinkedIn, YouTube, Tumblr (and other blog platforms) and it’s enough to make any brand’s mind spin. The question for any company should be… “Where is it heading?”

Recently, I was asked by TeleTech to attend the Net Promoter Conference in San Francisco to hear their keynote speaker, Mark …

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Bryan Kramer

Posted on March 07, 2012 by Bryan Kramer

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