IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer


April Fool or April Fail? A scorecard for online spoofs

April Fool’s Day has become a playground for brands to show their lighter sides and turn things upside down for a day. It’s actually become so cluttered of a space that it’s a “Go big or go home” effort.  Here are some of the best – and worst – April Fool’s jokes we’ve found online so far:

Google Motion: New motion sensory method to interact with email. We are all wondering still what the motion is to express “WTF” in …

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Courtney Smith

Posted on April 01, 2011 by Courtney Smith