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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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Top Five 2012 Predictions: Year of the Digital Marketer. Are you Prepared?

Good news: According to ZenithOptimedia, major media U.S. ad spending will grow 3.5% next year.

It’s a modest increase, but it’s heading in the right direction, and you can bet that it’s going to be managed to the penny, with analytics tools and other kinds of technology working together to stretch marketing budgets everywhere.

With this in mind, digital marketing will be on the upswing big time in 2012. Here’s what to watch for.

Mobile goes mainstream. The title of …

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Bryan Kramer

Posted on December 14, 2011 by Bryan Kramer

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