Social Media Replacing Microsites in Marketing Mix

Interesting article from Brandweek

“Social media sites such as MySpace, YouTube and Facebook also help users share content with friends. So last week, instead of a dedicated microsite,Coke’s Sprite introduced an online destination at the just-launched Facebook Ads. Visitors to Facebook.com/SpriteSips can customize a new animated character, Sprite Sips, watch videos, listen to music and start discussions.The page also is linked into the social network, broadcasting to users’ friends their affinity for the brand. And it ties into the Sprite …

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Courtney Smith

Posted on November 11, 2007 by Courtney Smith