The marketing focus on Millennials/Gen Y demographic borders on obsession at times. Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. With this in mind our CEO Bryan Kramer decided to embark upon a revolutionary concept for a Hangout. He decided to ask millennials themselves what they care about. Here’s the recap:
We asked Onalytica’s, Top 50 Social Selling Influencers to tweet an answer to the following question: What’s the biggest challenge organizations will face as they look to implement social selling?
We then used these answers to compile a crowdsourced blog post. It is our hope that this post encourages further conversation around this topic. Enjoy.
Last week I noticed the App Store calling for my attention in need of an update. Usually I don’t get too excited over updates since the majority of the time they are something lame like ‘Bug Fixes’, but this wasn’t the case. Instead, this was Instagram’s latest update that will put smiles on the faces of marketers and advertisers everywhere.
Here are the 3 things you should know about the new Instagram Update:
1.Instagram Now Loops Video
Step aside, Vine. …
PureMatter is proud and excited to be recognized by Onalytica as a top 50 social selling brand. Our commitment to social selling has been a long and steady journey, that has helped us create a strong set of social selling processes, programs, and workshops.
Social selling has certainly arrived as a topic worthy of any marketers time. Yet social selling still remains an unattainable practice for so many organizations. This new Onalytica list should help as a guide to assist …
Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.
There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …
2014 marked one of the most exciting and transformative years here at PureMatter. We started working with Futurists and global brands on our own initiative to explore the way in which organizations work, and our partnership with IBM on their #Newwaytowork initiative led us to host the inaugural PureMatter Thinkathon event in New York City.
While preparing for the Thinkathon, our team conducted intensive research looking at organizational trends, and our own set of behaviors, beliefs and systems.
We were …
From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.
But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …
Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.
But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …
Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.
Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.
In our webinar, Jay revealed that Ben & Jerry’s is much more …
BTS: tweeting away at #MWC15! http://t.co/L0YcoreHzN #mobile #IBMMobile http://t.co/FzaVBl1vZD
17 minutes ago