Connecting with Your Customer Featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 …

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Posted on September 30, 2013 by Bryan Kramer

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I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experience, making it worth every penny invested and even more. These created experiences should be the ultimate goal in business and life.

Imagine what …

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Posted on August 06, 2013 by Bryan Kramer

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Storytelling: Past, Present & Future

In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” .

On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is shifting, how public relations has shifted into this new media age, and his views on the “Age of Context,” …

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Posted on July 24, 2013 by Bryan Kramer

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The Age of Context: 

I’m honored to share this new Substance interview:  The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon.

On this episode, Robert discusses the five core elements to being successful in the “Age of Context” from his soon to be released book with Shel Israel (more from him in an upcoming Substance interview.) Often referred to as “The Scobleizer,” he shares how technology, …

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Posted on July 14, 2013 by Bryan Kramer

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I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.

On this episode, I host David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is …

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Posted on June 17, 2013 by Bryan Kramer

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Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s the people who make the experience. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable. Oh, …

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Posted on May 28, 2013 by Bryan Kramer

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The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought the reader back to try it again and again.

If this behavior sounds familiar, it’s because it also describes today’s customers. With so many choices …

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Posted on May 08, 2013 by Bryan Kramer

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Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Posted on April 09, 2013 by Bryan Kramer

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We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Posted on February 21, 2013 by Bryan Kramer

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The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Posted on February 04, 2013 by Bryan Kramer

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