Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, “Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Posted on February 26, 2014 by Bryan Kramer

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In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Posted on February 20, 2014 by Bryan Kramer

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In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo. She also discusses the “media and information diet” she put herself on in order to maintain her own work/life balance, …

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Posted on February 06, 2014 by Bryan Kramer

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In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Posted on January 14, 2014 by Bryan Kramer

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In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah reveals what incredible technologies available now will change commerce as we know it, forever.

We would love your thoughts, comments or questions below. Let’s strike …

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Posted on December 10, 2013 by Bryan Kramer

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Connecting with Your Customer Featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 …

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Posted on September 30, 2013 by Bryan Kramer

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I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experience, making it worth every penny invested and even more. These created experiences should be the ultimate goal in business and life.

Imagine what …

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Posted on August 06, 2013 by Bryan Kramer

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Storytelling: Past, Present & Future

In this new Substance interview:  Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, “The Age of Context” .

On this episode, Shel and I discuss where technology is heading, global neighborhoods and how proximity is shifting, how public relations has shifted into this new media age, and his views on the “Age of Context,” …

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Posted on July 24, 2013 by Bryan Kramer

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The Age of Context: 

I’m honored to share this new Substance interview:  The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon.

On this episode, Robert discusses the five core elements to being successful in the “Age of Context” from his soon to be released book with Shel Israel (more from him in an upcoming Substance interview.) Often referred to as “The Scobleizer,” he shares how technology, …

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Posted on July 14, 2013 by Bryan Kramer

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I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.

On this episode, I host David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is …

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Posted on June 17, 2013 by Bryan Kramer

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