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Announcing the launch of The CMO Club site

From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.

But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …

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Suzie McCarthy

Posted on October 21, 2014 by Suzie McCarthy

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Suzie McCarthy

Posted on September 11, 2014 by Suzie McCarthy

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The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Bryan Kramer

Posted on April 15, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Joey Lopez

Posted on February 26, 2014 by Joey Lopez

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Disruption is a Way of Life with @CharleneLi

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo. She also discusses the “media and information diet” she put herself on in order to maintain her own work/life balance, …

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Bryan Kramer

Posted on February 06, 2014 by Bryan Kramer

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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Crowd Companies with Jeremiah Owyang

In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Companies. Jeremiah reveals what incredible technologies available now will change commerce as we know it, forever.

We would love your thoughts, comments or questions below. Let’s strike …

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Bryan Kramer

Posted on December 10, 2013 by Bryan Kramer

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