PureMatter is proud and excited to be recognized by Onalytica as a top 50 social selling brand. Our commitment to social selling has been a long and steady journey, that has helped us create a strong set of social selling processes, programs, and workshops.

Social selling has certainly arrived as a topic worthy of any marketers time.  Yet social selling still remains an unattainable practice for so many organizations.   This new Onalytica list should help as a guide to assist …

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Posted on January 29, 2015 by Ryan Campbell

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Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …

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Posted on January 23, 2015 by Suzie McCarthy

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2014 marked one of the most exciting and transformative years here at PureMatter. We started working with Futurists and global brands on our own initiative to explore the way in which organizations work, and our partnership with IBM on their #Newwaytowork initiative led us to host the inaugural PureMatter Thinkathon event in New York City.

While preparing for the Thinkathon, our team conducted intensive research looking at organizational trends, and our own set of behaviors, beliefs and systems.

We were …

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Posted on January 13, 2015 by Ryan Campbell

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From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.

But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …

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Posted on October 21, 2014 by Suzie McCarthy

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Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Posted on September 23, 2014 by Courtney Smith

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Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Posted on September 18, 2014 by Ryan Campbell

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Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Posted on September 11, 2014 by Suzie McCarthy

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In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Posted on April 15, 2014 by Bryan Kramer

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Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, “Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Posted on February 26, 2014 by Joey Lopez

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In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Posted on February 20, 2014 by Bryan Kramer

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