marketing mixX metrics


Social Metrics: Market to the Head? Impossible.

Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.

Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as …

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Bryan Kramer

Posted on May 22, 2012 by Bryan Kramer