marketing mix

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Substance: New Role of the CMO: How Technology and Marketing Work Together

I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.

On this episode, I host David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is …

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Bryan Kramer

Posted on June 17, 2013 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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The Rise of Collaborative Consumption

Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them.

It’s peer-to-peer, popularly called “collaborative consumption.” Definitely check out Rachel Botsman & Roo Rogers’s book called “What’s Mine is Yours” and Rachel Botsman who did presentation at  TED called ‘The Case for Collaborative Consumption.”…

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Bryan Kramer

Posted on April 12, 2012 by Bryan Kramer

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Part I: CMO Interview with Mark Grindeland of TeleTech, on Social Business

There’s no denying that social media is huge and only going to get bigger. Think Facebook took off fast? Look at the overnight sensation that is Pinterest. Add to that Google+, Twitter, LinkedIn, YouTube, Tumblr (and other blog platforms) and it’s enough to make any brand’s mind spin. The question for any company should be… “Where is it heading?”

Recently, I was asked by TeleTech to attend the Net Promoter Conference in San Francisco to hear their keynote speaker, Mark …

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Bryan Kramer

Posted on March 07, 2012 by Bryan Kramer

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The Art of Motivation

In case you haven’t noticed, the consumer is quickly getting into the driver’s seat and, to a large degree, they’re in control—even of your marketing message. This is challenging companies everywhere.

In this socially connected world, brands need to be more in touch with and know their customers better than ever before. Consumers are incredibly influential. They can leave reviews about your business online, complain about you on their Facebook page, Tweet about great customer service, leave a bad Amazon …

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Bryan Kramer

Posted on February 16, 2012 by Bryan Kramer

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Social Cocooning: A Digital Reality

We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks (which shows no signs of stopping) is evidence of this.

This leads me to wonder, what does the future hold for our “social” lives? So many of us connect with each other digitally on a consistent basis—and in fact, studies are showing that our penchant for social networks is …

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Bryan Kramer

Posted on February 08, 2012 by Bryan Kramer

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The New Marketer’s Adhesive: What Makes It Stick

The other night I was helping my son glue his green army men back together. We had several glues to choose from, and picking the right one for the task at hand was more difficult than we’d bargained for. I make big business decisions every day, right? And here I was, staring at a 2nd grader, stressing over which adhesive to use.

I was . . . (wait for it) . . . stuck. (Sorry, couldn’t resist.)

What does …

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Bryan Kramer

Posted on January 25, 2012 by Bryan Kramer

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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged

The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other.  But in today’s world, we’re being requested, or even required, to use both in order to be successful marketers. It’s Mad Men vs. Mad Marketing, in an automated world.

At the end of the …

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Bryan Kramer

Posted on August 22, 2011 by Bryan Kramer

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Don’t waffle: It’s time to review your mid-year Marketing roadmaps

As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of 2010. It’s always our hope that everything we planned to accomplish is on track and coming to fruition. As Marketeers, however, we all know that is rarely the case 100% of the time.

This has been a truly unique Marketing year for …

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Ryan Campbell

Posted on May 20, 2011 by Ryan Campbell

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Social Media Replacing Microsites in Marketing Mix

Interesting article from Brandweek

“Social media sites such as MySpace, YouTube and Facebook also help users share content with friends. So last week, instead of a dedicated microsite,Coke’s Sprite introduced an online destination at the just-launched Facebook Ads. Visitors to Facebook.com/SpriteSips can customize a new animated character, Sprite Sips, watch videos, listen to music and start discussions.The page also is linked into the social network, broadcasting to users’ friends their affinity for the brand. And it ties into the Sprite …

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Courtney Smith

Posted on November 11, 2007 by Courtney Smith

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