digital

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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Dying From Curiosity (and why that’s a good thing)

Curiosity may have killed the cat, but it can breathe life into your marketing campaigns, as well as your blog or that half-written screenplay on your computer.

Curiosity is a sense that’s triggered when people feel there is a gap between what they know and what they want to know—that’s defined by George Loewenstein, a professor at Carnegie Melon University. This “knowledge gap” causes a mental irritation, like a mosquito bite on your brain. Like any other irritation, we’re motivated …

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Bryan Kramer

Posted on March 19, 2012 by Bryan Kramer

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Social Media Replacing Microsites in Marketing Mix

Interesting article from Brandweek

“Social media sites such as MySpace, YouTube and Facebook also help users share content with friends. So last week, instead of a dedicated microsite,Coke’s Sprite introduced an online destination at the just-launched Facebook Ads. Visitors to Facebook.com/SpriteSips can customize a new animated character, Sprite Sips, watch videos, listen to music and start discussions.The page also is linked into the social network, broadcasting to users’ friends their affinity for the brand. And it ties into the Sprite …

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Courtney Smith

Posted on November 11, 2007 by Courtney Smith

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