Inspire Conversation

Five Rules on How to Speak Human

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass messages getting pushed out – and lost – in the ether. Is it really getting harder to stand out, with so much data and information …

Posted on January 24, 2013 by Bryan Kramer

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Social: The Best Cocktail Party Ever

As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories, laughs and great conversation that feeds the soul.

That got me thinking about why I love social media so much, and I realized that in essence, social is the world’s best cocktail party. …

Posted on January 07, 2013 by Bryan Kramer

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How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

Posted on February 01, 2012 by Bryan Kramer

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Taking Candy From a Stranger

(It’s the social thing to do)

Back in the day, your parents probably freaked you out with stories about the perils of “stranger danger.” Don’t talk to strangers, don’t get into their cars, and for the love of all things cautionary, don’t you dare accept candy from them. (And let me add, I am now one of those parents—I will freak my kids out about stranger danger until they turn 18.)

But think about the broader issue of trust and …

Posted on January 12, 2012 by Bryan Kramer

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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged

The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other. But in today’s world, we’re being requested, or even required, to use both in order to be successful marketers. It’s Mad Men vs. Mad Marketing, in an automated world.

At the end of the …

Posted on August 22, 2011 by Bryan Kramer

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Phil McKinney, VP and CTO at HP delivers keynote at PureMatter offsite

“The Innovation Guru” by Vanity Fair. “The Gadget Guy” by MSNBC and FOX. One of the “25 Most Influential People in Mobile Tech” by Laptop Magazine. His uncanny ability to predict what’s coming next caused The San Jose Mercury News to dub him “the chief seer.”

Phil McKinney is the vice president and chief technology officer for Hewlett-Packard’s (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of …

Posted on August 16, 2011 by Bryan Kramer

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The Gen C Meteor has landed. Now what’s the impact?

Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings). The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.

As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.

This Generation C article got us looking at some of our clients’ strategic planning through …

Posted on April 28, 2011 by Ryan Campbell

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