IBM

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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Wouldn’t it be Cool If . . . You Worked Now to Prepare For the Complexity to Come?

Last week I mentioned a recent survey by IBM indicating that 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

That’s a big disconnect.

So let’s bridge the gap, because it’s not enough to just forecast complexity. You have to be ready to meet it head on and know how to deal with its intricacies.

Here are five ideas to get you started.

Know the

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Bryan Kramer

Posted on December 05, 2011 by Bryan Kramer

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Wouldn’t it be Cool If . . Your Marketing Plan Played
Like a Symphony?

According to a recent survey by IBM, 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

This was a key insight from IBM’s first ever CMO survey, and it’s apparently resonating strongly with marketing professionals. I tweeted about this a few weeks ago, and the response blew me away. The study found that, across the board, many CMOs are struggling. The  majority surveyed said they …

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Bryan Kramer

Posted on November 30, 2011 by Bryan Kramer

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