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The Gen C Meteor has landed. Now what’s the impact?

Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings).  The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.

As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.

This Generation C article got us looking at some of our clients’ strategic planning through …

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Ryan Campbell

Posted on April 28, 2011 by Ryan Campbell

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April Fool or April Fail? A scorecard for online spoofs

April Fool’s Day has become a playground for brands to show their lighter sides and turn things upside down for a day. It’s actually become so cluttered of a space that it’s a “Go big or go home” effort.  Here are some of the best – and worst – April Fool’s jokes we’ve found online so far:

Google Motion: New motion sensory method to interact with email. We are all wondering still what the motion is to express “WTF” in …

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Courtney Smith

Posted on April 01, 2011 by Courtney Smith

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