Five Roles of a Social Media Strategist

Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. Oh, and intimate knowledge of Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest is required. (It’d help if you can blog, too.)

Let’s be honest, when we hire a social strategist, we want that person to be everything for everybody. It’s …

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Bryan Kramer

Posted on April 19, 2012 by Bryan Kramer


The Gen C Meteor has landed. Now what’s the impact?

Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings).  The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.

As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.

This Generation C article got us looking at some of our clients’ strategic planning through …

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Ryan Campbell

Posted on April 28, 2011 by Ryan Campbell