engagement

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Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

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Social Media Policies: What Goes Up Must Go Higher

In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.

There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn’t about how to get more people connected—it’s about how to engage with the ones who are there. Certainly businesses, both small and large, have realized that social is here to stay, and …

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Bryan Kramer

Posted on June 05, 2012 by Bryan Kramer

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Social Metrics: Market to the Head? Impossible.

Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.

Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as …

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Bryan Kramer

Posted on May 22, 2012 by Bryan Kramer

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