emerging media

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The Age of Context with Robert Scoble

The Age of Context: 

I’m honored to share this new Substance interview:  The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new media phenomenon.

On this episode, Robert discusses the five core elements to being successful in the “Age of Context” from his soon to be released book with Shel Israel (more from him in an upcoming Substance interview.) Often referred to as “The Scobleizer,” he shares how technology, …

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Bryan Kramer

Posted on July 14, 2013 by Bryan Kramer

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Smarter Commerce Starts With Smarter Experiences

Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s the people who make the experience. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable. Oh, …

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Bryan Kramer

Posted on May 28, 2013 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

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Bryan Kramer

Posted on February 01, 2012 by Bryan Kramer

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Webby Connect

I had the opportunity to attend the Webby Connect, an “Exclusive, Independent, Groundbreaking Summit on the Internet and Emerging Media” says the byline. The event was held at the St. Regis Hotel in Dana Point, CA this past Oct. 3-5th. The Webby Awards website has all the details, and the keynotes will be appearing over the next few months. In attendance were small and large agencies, media folks, and other thought leaders in this sp ace. All in …

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Bryan Kramer

Posted on November 27, 2007 by Bryan Kramer

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