digital

thumb

3 Things Marketers Must Know About Instagram’s New Update

Last week I noticed the App Store calling for my attention in need of an update. Usually I don’t get too excited over updates since the majority of the time they are something lame like ‘Bug Fixes’, but this wasn’t the case. Instead, this was Instagram’s latest update that will put smiles on the faces of marketers and advertisers everywhere.

Here are the 3 things you should know about the new Instagram Update:

1.Instagram Now Loops Video

Step aside, Vine. …

Read more >

Joey Lopez

Posted on February 09, 2015 by Joey Lopez

6
thumb

A H2H Approach to Influencer Lists

Do you ever get the feeling that you’re drowning in Influencer Lists? They’re everywhere and tend to be quite redundant. Most draw upon the same simple set of Klout-style metrics combined with profile keywords and, lets be honest, could just as easily be called Insiders rather than Influencers.

Last week a report came out from Onalytica listing the 100 Top Social Selling Influencers and Brands for 2015 with a different take. Rather than a “Who’s Who” approach based on followers …

Read more >

Suzie McCarthy

Posted on February 03, 2015 by Suzie McCarthy

7
thumb

When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

Read more >

Joey Lopez

Posted on February 26, 2014 by Joey Lopez

3
thumb

Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

Read more >

Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

6
thumb

Top Five 2012 Predictions: Year of the Digital Marketer. Are you Prepared?

Good news: According to ZenithOptimedia, major media U.S. ad spending will grow 3.5% next year.

It’s a modest increase, but it’s heading in the right direction, and you can bet that it’s going to be managed to the penny, with analytics tools and other kinds of technology working together to stretch marketing budgets everywhere.

With this in mind, digital marketing will be on the upswing big time in 2012. Here’s what to watch for.

Mobile goes mainstream. The title of …

Read more >

Bryan Kramer

Posted on December 14, 2011 by Bryan Kramer

2