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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged

The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other.  But in today’s world, we’re being requested, or even required, to use both in order to be successful marketers. It’s Mad Men vs. Mad Marketing, in an automated world.

At the end of the …

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Bryan Kramer

Posted on August 22, 2011 by Bryan Kramer

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Phil McKinney, VP and CTO at HP delivers keynote at PureMatter offsite

 

“The Innovation Guru” by Vanity Fair. “The Gadget Guy” by MSNBC and FOX.  One of the “25 Most Influential People in Mobile Tech” by Laptop Magazine. His uncanny ability to predict what’s coming next caused The San Jose Mercury News to dub him “the chief seer.”

Phil McKinney is the vice president and chief technology officer for Hewlett-Packard’s (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of …

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Bryan Kramer

Posted on August 16, 2011 by Bryan Kramer

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Admerica AAF National Conference Recap: Creativity, Culture and Planking

I recently attended Admerica! (the conference formerly known as the AAF National Conference) and thought I’d share some key insights I captured from the event. It was great to see old friends, make new ones, and celebrate all things creativity in beautiful San Diego!

Sentiments of the industry (furious notes I took from the speaker sessions):

Human relationships are it. Listen to cues and you’ll know if its a right fit. A values mismatch is an occupational hazard.

Do what’s …

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Courtney Smith

Posted on June 23, 2011 by Courtney Smith

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Don’t waffle: It’s time to review your mid-year Marketing roadmaps

As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of 2010. It’s always our hope that everything we planned to accomplish is on track and coming to fruition. As Marketeers, however, we all know that is rarely the case 100% of the time.

This has been a truly unique Marketing year for …

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Ryan Campbell

Posted on May 20, 2011 by Ryan Campbell

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