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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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When Word of Mouth Marketing shouts back

We recently had the chance to go see Andy Sernovitz, founder of the Word of Mouth Marketing Association and author of new book “Word of Mouth Marketing” a few weeks ago in San Francisco. We were entertained and inspired during his presentation, but mostly excited that a lot of what he recommended for creating successful word-of-mouth campaigns was stuff we’re already doing at the agency (Do go see him if you ever have the chance, it’s a refreshing talk that …

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Courtney Smith

Posted on June 06, 2008 by Courtney Smith

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