2013: Adding Context to Content
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.
We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now).
It’s also given brands and businesses a platform from …
