Content

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Five Rules on How to Speak Human

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass messages getting pushed out – and lost – in the ether. Is it really getting harder to stand out, with so much data and information …

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Bryan Kramer

Posted on January 24, 2013 by Bryan Kramer

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Part 1: Bryan Kramer Interviews SAP Global Social Director Todd Wilms

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the next few weeks, each done with one question in mind to make it quick and easy for you. Enjoy!

What’s your method for keeping the context of your content understood globally?

Full Script:

Bryan: We’re here with Todd Wilms from SAP. Thank you for coming. Todd, you are an executive …

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Bryan Kramer

Posted on January 22, 2013 by Bryan Kramer

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5 Ways to Master your Digital Body Language

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Bryan Kramer

Posted on December 17, 2012 by Bryan Kramer

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2013: Adding Context to Content

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.

We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now).

It’s also given brands and businesses a platform from …

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Bryan Kramer

Posted on November 27, 2012 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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Social Cocooning: A Digital Reality

We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks (which shows no signs of stopping) is evidence of this.

This leads me to wonder, what does the future hold for our “social” lives? So many of us connect with each other digitally on a consistent basis—and in fact, studies are showing that our penchant for social networks is …

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Bryan Kramer

Posted on February 08, 2012 by Bryan Kramer

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How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

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Bryan Kramer

Posted on February 01, 2012 by Bryan Kramer

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Taste Graph Trumps Social Graph

It’s no secret that everyone can connect with anyone. In fact, I just proved it.

Now, I’m not saying I didn’t work hard or don’t really enjoy connecting with people online. Actually, I had a really good time doing this and feel like I have connected with some really great people!

That said, for the last 90 days I wanted to show myself that the art of connection is possible–I connected with 6,000 new people on Twitter. My total reach …

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Bryan Kramer

Posted on January 04, 2012 by Bryan Kramer

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