Complexity

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Five Roles of a Social Media Strategist

Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. Oh, and intimate knowledge of Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest is required. (It’d help if you can blog, too.)

Let’s be honest, when we hire a social strategist, we want that person to be everything for everybody. It’s …

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Bryan Kramer

Posted on April 19, 2012 by Bryan Kramer

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The Other 20 Percent

I just got back from a Disney cruise with my family—highly enjoyable and one of the most branded vacations I’ve ever taken. It was everything you would expect from Disney. From the food to the shows to the excellent customer service, it was all top-notch. And then there was the other 20 percent.

We were on the ship traveling with friends, and while the kids were at their activities, we had the chance to rate our Disney experience. For the …

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Bryan Kramer

Posted on February 29, 2012 by Bryan Kramer

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The Art of Motivation

In case you haven’t noticed, the consumer is quickly getting into the driver’s seat and, to a large degree, they’re in control—even of your marketing message. This is challenging companies everywhere.

In this socially connected world, brands need to be more in touch with and know their customers better than ever before. Consumers are incredibly influential. They can leave reviews about your business online, complain about you on their Facebook page, Tweet about great customer service, leave a bad Amazon …

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Bryan Kramer

Posted on February 16, 2012 by Bryan Kramer

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How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

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Bryan Kramer

Posted on February 01, 2012 by Bryan Kramer

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The New Marketer’s Adhesive: What Makes It Stick

The other night I was helping my son glue his green army men back together. We had several glues to choose from, and picking the right one for the task at hand was more difficult than we’d bargained for. I make big business decisions every day, right? And here I was, staring at a 2nd grader, stressing over which adhesive to use.

I was . . . (wait for it) . . . stuck. (Sorry, couldn’t resist.)

What does …

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Bryan Kramer

Posted on January 25, 2012 by Bryan Kramer

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Wouldn’t it be Cool If . . . You Worked Now to Prepare For the Complexity to Come?

Last week I mentioned a recent survey by IBM indicating that 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

That’s a big disconnect.

So let’s bridge the gap, because it’s not enough to just forecast complexity. You have to be ready to meet it head on and know how to deal with its intricacies.

Here are five ideas to get you started.

Know the

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Bryan Kramer

Posted on December 05, 2011 by Bryan Kramer

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Wouldn’t it be Cool If . . Your Marketing Plan Played
Like a Symphony?

According to a recent survey by IBM, 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

This was a key insight from IBM’s first ever CMO survey, and it’s apparently resonating strongly with marketing professionals. I tweeted about this a few weeks ago, and the response blew me away. The study found that, across the board, many CMOs are struggling. The  majority surveyed said they …

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Bryan Kramer

Posted on November 30, 2011 by Bryan Kramer

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