CMO

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Announcing the launch of The CMO Club site

From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.

But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …

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Suzie McCarthy

Posted on October 21, 2014 by Suzie McCarthy

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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Substance: New Role of the CMO: How Technology and Marketing Work Together

I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.

On this episode, I host David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing but it’s still important that you understand your market and ensure that you are conveying the right message. David says “the true essence of marketing is …

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Bryan Kramer

Posted on June 17, 2013 by Bryan Kramer

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IBM: Connecting with Generation C [INFOGRAPHIC]

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes

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Bryan Kramer

Posted on June 27, 2012 by Bryan Kramer

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The Rise of Collaborative Consumption

Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but they don’t want to own them.

It’s peer-to-peer, popularly called “collaborative consumption.” Definitely check out Rachel Botsman & Roo Rogers’s book called “What’s Mine is Yours” and Rachel Botsman who did presentation at  TED called ‘The Case for Collaborative Consumption.”…

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Bryan Kramer

Posted on April 12, 2012 by Bryan Kramer

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Part I: CMO Interview with Mark Grindeland of TeleTech, on Social Business

There’s no denying that social media is huge and only going to get bigger. Think Facebook took off fast? Look at the overnight sensation that is Pinterest. Add to that Google+, Twitter, LinkedIn, YouTube, Tumblr (and other blog platforms) and it’s enough to make any brand’s mind spin. The question for any company should be… “Where is it heading?”

Recently, I was asked by TeleTech to attend the Net Promoter Conference in San Francisco to hear their keynote speaker, Mark …

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Bryan Kramer

Posted on March 07, 2012 by Bryan Kramer

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Wouldn’t it be Cool If . . . You Worked Now to Prepare For the Complexity to Come?

Last week I mentioned a recent survey by IBM indicating that 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

That’s a big disconnect.

So let’s bridge the gap, because it’s not enough to just forecast complexity. You have to be ready to meet it head on and know how to deal with its intricacies.

Here are five ideas to get you started.

Know the

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Bryan Kramer

Posted on December 05, 2011 by Bryan Kramer

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Wouldn’t it be Cool If . . Your Marketing Plan Played
Like a Symphony?

According to a recent survey by IBM, 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.

This was a key insight from IBM’s first ever CMO survey, and it’s apparently resonating strongly with marketing professionals. I tweeted about this a few weeks ago, and the response blew me away. The study found that, across the board, many CMOs are struggling. The  majority surveyed said they …

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Bryan Kramer

Posted on November 30, 2011 by Bryan Kramer

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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged

The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other.  But in today’s world, we’re being requested, or even required, to use both in order to be successful marketers. It’s Mad Men vs. Mad Marketing, in an automated world.

At the end of the …

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Bryan Kramer

Posted on August 22, 2011 by Bryan Kramer

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