branding

thumb

Becoming a Brand Ambassador

The third and final installment of our Behind the Brand conversation series hosted by Bryan Kramer featured two of the foremost thought leaders on Brand Advocacy in the industry- Michela Stribling, Social Business Program Director at IBM and Frank Eliason, Global Director of Customer Experience at Citi. Check out the storify and video recap here:

Read more >

Suzie McCarthy

Posted on February 21, 2015 by Suzie McCarthy

0
thumb

A H2H Approach to Influencer Lists

Do you ever get the feeling that you’re drowning in Influencer Lists? They’re everywhere and tend to be quite redundant. Most draw upon the same simple set of Klout-style metrics combined with profile keywords and, lets be honest, could just as easily be called Insiders rather than Influencers.

Last week a report came out from Onalytica listing the 100 Top Social Selling Influencers and Brands for 2015 with a different take. Rather than a “Who’s Who” approach based on followers …

Read more >

Suzie McCarthy

Posted on February 03, 2015 by Suzie McCarthy

7
thumb

Working #H2H: Building Community

Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …

Read more >

Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

1
thumb

The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

Read more >

Joey Lopez

Posted on April 15, 2014 by Joey Lopez

3
thumb

Creating Magical Moments: The Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experience, making it worth every penny invested and even more. These created experiences should be the ultimate goal in business and life.

Imagine what …

Read more >

Bryan Kramer

Posted on August 06, 2013 by Bryan Kramer

9
thumb

Today’s Customer: Choose Your Own Adventure

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought the reader back to try it again and again.

If this behavior sounds familiar, it’s because it also describes today’s customers. With so many choices …

Read more >

Bryan Kramer

Posted on May 08, 2013 by Bryan Kramer

11
thumb

Be Delightfully Disruptive

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

Read more >

Bryan Kramer

Posted on April 09, 2013 by Bryan Kramer

5
thumb

Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

Read more >

Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

6
thumb

5 Ways to Master your Digital Body Language

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

Read more >

Bryan Kramer

Posted on December 17, 2012 by Bryan Kramer

4
thumb

Five Ways to Be a (Social Media) Clutter-Buster

Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

Read more >

Bryan Kramer

Posted on November 19, 2012 by Bryan Kramer

9