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Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

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PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

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Courtney Smith

Posted on April 11, 2012 by Courtney Smith

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Social Cocooning: A Digital Reality

We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks (which shows no signs of stopping) is evidence of this.

This leads me to wonder, what does the future hold for our “social” lives? So many of us connect with each other digitally on a consistent basis—and in fact, studies are showing that our penchant for social networks is …

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Bryan Kramer

Posted on February 08, 2012 by Bryan Kramer

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How to Find Content that Doesn’t Suck

So much content, so little time.

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.

Which brings me back to this—everyone has …

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Bryan Kramer

Posted on February 01, 2012 by Bryan Kramer

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The New Marketer’s Adhesive: What Makes It Stick

The other night I was helping my son glue his green army men back together. We had several glues to choose from, and picking the right one for the task at hand was more difficult than we’d bargained for. I make big business decisions every day, right? And here I was, staring at a 2nd grader, stressing over which adhesive to use.

I was . . . (wait for it) . . . stuck. (Sorry, couldn’t resist.)

What does …

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Bryan Kramer

Posted on January 25, 2012 by Bryan Kramer

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I Went to CES and All I Got Was This Blog Post

I’m a marketer on one hand and a tech geek on the other, so you can imagine how stoked I was to attend my first CES (Consumer Electronic Show) in Vegas last week.

My inner geek was like a kid in a candy store, checking out all the cool gadgets, gizmos and innovations. However, the marketer in me felt a little deflated—more like a kid in a candy store with no money. With my press pass in hand, I was …

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Bryan Kramer

Posted on January 19, 2012 by Bryan Kramer

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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged

The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also suggests that each of us prefers one mode over the other.  But in today’s world, we’re being requested, or even required, to use both in order to be successful marketers. It’s Mad Men vs. Mad Marketing, in an automated world.

At the end of the …

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Bryan Kramer

Posted on August 22, 2011 by Bryan Kramer

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Phil McKinney, VP and CTO at HP delivers keynote at PureMatter offsite

 

“The Innovation Guru” by Vanity Fair. “The Gadget Guy” by MSNBC and FOX.  One of the “25 Most Influential People in Mobile Tech” by Laptop Magazine. His uncanny ability to predict what’s coming next caused The San Jose Mercury News to dub him “the chief seer.”

Phil McKinney is the vice president and chief technology officer for Hewlett-Packard’s (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of …

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Bryan Kramer

Posted on August 16, 2011 by Bryan Kramer

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Admerica AAF National Conference Recap: Creativity, Culture and Planking

I recently attended Admerica! (the conference formerly known as the AAF National Conference) and thought I’d share some key insights I captured from the event. It was great to see old friends, make new ones, and celebrate all things creativity in beautiful San Diego!

Sentiments of the industry (furious notes I took from the speaker sessions):

Human relationships are it. Listen to cues and you’ll know if its a right fit. A values mismatch is an occupational hazard.

Do what’s …

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Courtney Smith

Posted on June 23, 2011 by Courtney Smith

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Don’t waffle: It’s time to review your mid-year Marketing roadmaps

As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of 2010. It’s always our hope that everything we planned to accomplish is on track and coming to fruition. As Marketeers, however, we all know that is rarely the case 100% of the time.

This has been a truly unique Marketing year for …

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Ryan Campbell

Posted on May 20, 2011 by Ryan Campbell

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