I recently attended Admerica! (the conference formerly known as the AAF National Conference) and thought I’d share some key insights I captured from the event. It was great to see old friends, make new ones, and celebrate all things creativity in beautiful San Diego!

Sentiments of the industry (furious notes I took from the speaker sessions):

Human relationships are it. Listen to cues and you’ll know if its a right fit. A values mismatch is an occupational hazard.

Do what’s …

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Posted on June 23, 2011 by Courtney Smith

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This thought came last September when I had the opportunity to see Sally Hogshead, renowned creative professional and thought leader speak at the AAF Western Region Conference in Albuquerque, NM. Although we were sitting in a very institutional Marriot Conference Center full of advertising professionals of all disciplines, her words were memorable because it reminisced about the most obvious, simple “Branding 101” concept that tends to get lost in big ideas and egos.

Brand every single touchpoint, regardless of how …

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Posted on March 12, 2008 by Courtney Smith

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