When your marketing universe is vast, you need resources to create solutions that work.
PureMatter Labs is full of information – models, visual case studies, worksheets and tools – to energize your marketing programs, thinking and theorizing. Our approach applies the known laws of the universe to marketing challenges, bringing science to subjectivity to improve understanding, expectations and outcomes.
Strategy & Planning
Visual Case Study: ecollective Marketing Launch Strategy and Planning
This consumer e-waste take-back initiative case study showcases how the effective use of marketing planning, a tactical roadmap, and branded assets successfully brought this new service to market.Integrated Campaigns
The Reinvented Consumer Lifecycle Model: Keeping Customers in your Brand Orbit
This new 3-dimensional way of looking at how today’s consumer interacts with your brand allows you to run test case scenarios by segments and identify integration opportunities so you can increase the probability of keeping them in your orbit.
Visual Case Study: IBM Coremetrics Global Integrated Campaign
This B2B SaaS case study illustrates how smart planning, execution and creativity in a complex integrated demand generation campaign yielded explosive results.
Visual Case Study: Cisco Discovery Global Integrated Campaign
This technology case study illustrates how up-front planning and knowing how to communicate to a Channel Partner audience helped this complex integrated demand generation campaign win “Campaign of the Quarter” from Cisco.Communication & Relationships
Agency Scorecard: Use Key Performance Indicators To Assess The Health Of Your Relationship
Use our Agency Scorecard and Performance Worksheet to set Key Performance Indicators (KPIs) and objectively assess in five critical areas the health of your agency relationship.
Marketing Technology
Visual Case Study: LiveSV.com Technology Integration
This entertainment website case study demonstrates how using business and customer objectives to help prioritize and select the right marketing technologies and integration points keeps programs organized and visitors engaged.Innovation & Creativity
The Idea Matrix: Selling Innovative Ideas Through Contextual Evaluation
This invaluable tool will give you the framework to successfully sell more innovative ideas through any organization by putting them in the context of your business objectives and level of effort.Brand
Visual Case Study: Six Rivers Brewery Rebrand
This Food and Beverage case study shows how creating dynamically branded packaging and point-of-purchase materials can increase distribution and return beyond expectations.
Visual Case Study: Virtual Island of Entertainment: VIEtheGame.com Brand Positioning
This Online Gaming case study shows how building a solid brand core gave room to bring life to an entire family of brand assets that engaged customers. This brand structure enabled stronger intellectual property, which increased their total brand equity.share this page
laws of the universe
-
Law of Cause and Effect
For every action, there is an equal and opposite reaction.
-
Law of Gestation
Everything takes time to manifest.
-
Law of Polarity
Everything has an opposite.
-
Law of Relativity
Nothing is what it is, until you relate it to something.
-
Law of Rhythym
Everything has a natural cycle.
-
Law of Transmutation
Energy moves in and out of physical form.
-
Law of Vibration
Everything vibrates and nothing rests.