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When your marketing universe is vast, you need resources to create solutions that work.

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The Idea Matrix: Selling Innovative Ideas Through Contextual Evaluation

Selling innovative ideas through any complex organization can be challenging. By positioning your ideas against both your business objectives and level of effort to sell it through, you help everyone in the approval process understand the implications of choosing each idea, driving innovation more successfully and with the momentum of the team supporting it. This Idea Matrix will help you:

  • Identify your desired outcome for the idea
  • Realize the level of effort each idea will take to sell it through
  • Create a structured process around selling innovation through your organization
  • Gawade Parashram

    just send me new ideas