Visual Case Study: IBM Coremetrics Global Integrated Campaign

Online resource center centralized multiple assets.

Global campaign theme extended into multi-city roadshow.

Additional six inside sales people added to handle lead volume.

Visual Case Study: IBM Coremetrics Global Integrated Campaign

PureMatter used our campaign planning tools to help IBM Coremetrics plan, execute, and deploy this integrated campaign. Targeted to online marketers with diverse titles and industries, the World of Online Marketing Optimization solved the demand generation challenge of easily delivering the right information to the right audience in one central location online.