PureMatter architected the marketing model and launch plan that drove an annual roadmap for ecollective, the first domestic and responsible e-waste recycling initiative. The brand development technology integration, marketing asset management, and performance tracking enabled ecollective and PureMatter to exceed all program goals within 3 months.

There is currently an ecollective within 10 miles of 90% of households in California and is ecollective rolling out nationally in 2012.