Agency Scorecard: Use Key Performance Indicators To Assess The Health Of Your Relationship

Establish Key Performance Indicators (KPIs)

Rate your agency’s performance in Strategy, Quality of Deliverables, Communication and Integration, Results and Value

See how the agency performance is trending

Agency Scorecard: Use Key Performance Indicators To Assess The Health Of Your Relationship

Being able to objectively assess the health of your agency relationship is critical to your success as a brand marketer. This Agency Scorecard will help you:

  • Establish the Key Performance Indicators (KPIs) that determine success
  • Using our Performance Worksheet, know the key questions to ask and use as a benchmark in your assessment
  • Objectively score your agency in five key performance areas
  • Identify areas for growth to watch over time