The Debut Debit MasterCard Card

Research shows that by the age of 23, the average American – regardless of education or income – is over $8,000 in debt. With four distinct audiences, the Debut Debit MasterCard® card satisfied one commonality – each target qualified as an underserved banking audience and needed a vehicle into the world of prepaid spending.

The results? The Debut Card made its “debut” into major retail outlets in several US markets, earning an ADDY® Award along the way.

Campaign overview

Campaign delivered corporate brand development, Debut MasterCard site, sales collateral, POP packaging, card designs, and animated banner ads.