IBM Coremetrics

For over five years, PureMatter has effectively created robust award-winning lead generation online campaigns for IBM Coremetrics that drove their entire global marketing and sales engine. Working together to “market to marketers”, we found new ways to engage both prospects and clients in numerous multi channel campaigns that consistently outperform the next and helped usher them into being acquired by IBM in 2010. Our understanding about advanced analytics, personalization, attribution, multi channel and retargeting make us a valuable partner to any enterprise marketer.

Here are a few results from just one 8-month campaign:

• 15x ROI
• Record bookings during campaign
• Lowered cost per lead to $5
• 6x increase in internal sales staff to handle inbound leads
• Over $2 million in attributable revenue
• ADDY® Awards

The results? A multi-year marketing partnership that helped influence their IBM acquisition.

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