Cisco Discovery

PureMatter was enlisted to create the brand, raise brand awareness, then create campaign process and marketing materials to convert eligible channel partners into Discovery trained and active users of the software. To create trial of the software, we created a microsite portal that directed TAP partners deep into the corporate website so information was easy to find. To incent partners to participate in the program, we offered limited edition “Dive Deep” kits containing underwater flashlights and campaign information, to be redeemed after they registered for the program. To induce trial and ongoing Discoveries on client networks, a promotional contest was created to increase the volume of returned Discoveries.

The results? Over $26 million in realized revenue from technology migration directly from a Discovery and Worldwide Campaign of the Quarter.

Campaign Overview

Campaign consisted of strategy and architecture for channel partners before and after program enrollment, microsite, emails, online banners, DVD and custom mailer, incentive program 3-D mailer and prizes.

The campaign resulted in:

• Increased number of trained worldwide enterprise channel partners: 1,057%
• Increase in number of Inventory Profile Reports after campaign: 1,680%
• Number of “Dive Deep” Boxes requested by clicks: 265 boxes in 5 days (48%)
• Number of “Dive Deep” Boxes initially ordered by client: 265 boxes (100% gone)
• Named “WW Campaign of the Quarter” at Cisco Sales Meeting in Las Vegas