Last week I mentioned a recent survey by IBM indicating that 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.
That’s a big disconnect.
So let’s bridge the gap, because it’s not enough to just forecast complexity. You have to be ready to meet it head on and know how to deal with its intricacies.
Here are five ideas to get you started.
Know the …