Last week I mentioned a recent survey by IBM indicating that 78 percent of CMOs expect more complexity in marketing over the next five years, but only 48 percent are prepared to deal with it.
That’s a big disconnect.
So let’s bridge the gap, because it’s not enough to just forecast complexity. You have to be ready to meet it head on and know how to deal with its intricacies.
Here are five ideas to get you started.
Know the …
As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of 2010. It’s always our hope that everything we planned to accomplish is on track and coming to fruition. As Marketeers, however, we all know that is rarely the case 100% of the time.
This has been a truly unique Marketing year for …
Nielsen wire recently posted a very interesting article on the Generation C (Gen C) segment (teens and 20-somethings). The article provides further psychographic details and some interesting perspectives for creating content that will resonate best for this connected audience.
As a Marketing firm, segmentation perspectives such as these are very interesting as we engage different clients at varying levels from product innovation to marketing campaigns.
This Generation C article got us looking at some of our clients’ strategic planning through …
Bryan Kramer, president of PureMatter Brand Marketing + Interactive, has been confirmed to the impressive line-up of speakers at the upcoming 2011 Visual Media 011: State of the Art conference. The annual event, held in San Francisco on Thursday, May 12, 2011, is an invaluable resource for the multi-channel communications industry. This year’s focus is on the latest trends and technologies in design, web, mobile and marketing, including cross-media content delivery. Bryan will be joining other industry peers from Google, …
As I sit here drinking my morning coffee, reviewing the multitude of daily trade e-newsletters (yes, newspaper, I am afraid you’ve been replaced), I ran across two articles for major consumer brands that proclaimed their new marketing strategy was “building relationships with customers instead of making sales.”
“It’s more about building relationships with consumers than trying to drive sales at this point…” ~ Barry Anthony, marketing director for McKee Foods (Little Debbie Snack Cakes)
“Nike’s new pitch is to educate …
How exciting is it to have an industry expert express public love for fun campaigns… especially when they’re from your own company? This is what we’d consider a “cherry on top” event – an unexpected mention in a cool industry blog about our “Dead Website” campaign last week. Here’s his mention:
PureMatter has a Dead Website Survival Kit for those looking for tips on how to deal with website reconstruction.
He linked to our site… the only problem was, our …
