Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Posted on April 09, 2013 by Bryan Kramer

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It’s been three weeks since my return from my first SXSW Interactive conference in Austin, and I am finally getting around to writing my recap. Things to note about sentence #1: 1) My first time at SXSW. Yes, I am no longer a virgin of said elusive event, and just like the actual first time you do it, mistakes were made. 2) Been back for 21 days. And just now writing about it, obviously while the memories are fresh. And …

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Posted on April 03, 2013 by Courtney Smith

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It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Posted on March 04, 2013 by Bryan Kramer

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We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Posted on February 21, 2013 by Bryan Kramer

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Building a “number two mentality” into your brand is the most important thing you can do for lasting success. A “number two mentality”, to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts are true, they try so hard to achieve their dreams and their fans are right there beside them, cheering them on. This is in stark contrast to the mentality of a number one brand or product; after …

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Posted on February 11, 2013 by Bryan Kramer

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I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. This is the second of 5 parts of the series, each done with one question in mind to make it quick and easy for you to learn and enjoy!

How executives see the power of Social Media.

Part 1: What’s your method for keeping the context of your content understood globally?

Full Script:

Bryan: We’re here with Todd Wilms from SAP. …

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Posted on January 31, 2013 by Bryan Kramer

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I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the next few weeks, each done with one question in mind to make it quick and easy for you. Enjoy!

What’s your method for keeping the context of your content understood globally?

Full Script:

Bryan: We’re here with Todd Wilms from SAP. Thank you for coming. Todd, you are an executive …

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Posted on January 22, 2013 by Bryan Kramer

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It doesn’t matter what kind of work you do, the best storytellers are the most successful (tweetable). I’ve been in awe my entire life and followed brands and people who make it look so effortless. What’s really fascinating to me is how a story comes together. I think its what first drew me into advertising. The great ones know how to deliver something that speaks directly to you and make you feel like you are a part of it. And …

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Posted on January 15, 2013 by Bryan Kramer

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As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting, there’s something about connecting with others, sharing stories, laughs and great conversation that feeds the soul.

That got me thinking about why I love social media so much, and I realized that in essence, social is the world’s best cocktail party. …

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Posted on January 07, 2013 by Bryan Kramer

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A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Posted on December 17, 2012 by Bryan Kramer

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