Social Media

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Why We Heart Meerkat

I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests.

The conversation went something like this:

Fanzo: Did …

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Suzie McCarthy

Posted on March 18, 2015 by Suzie McCarthy

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Social Selling: The Experts Weigh-in

We asked Onalytica’s, Top 50 Social Selling Influencers to tweet an answer to the following question: What’s the biggest challenge organizations will face as they look to implement social selling?
We then used these answers to compile a crowdsourced blog post. It is our hope that this post encourages further conversation around this topic. Enjoy.

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Suzie McCarthy

Posted on February 12, 2015 by Suzie McCarthy

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3 Things Marketers Must Know About Instagram’s New Update

Last week I noticed the App Store calling for my attention in need of an update. Usually I don’t get too excited over updates since the majority of the time they are something lame like ‘Bug Fixes’, but this wasn’t the case. Instead, this was Instagram’s latest update that will put smiles on the faces of marketers and advertisers everywhere.

Here are the 3 things you should know about the new Instagram Update:

1.Instagram Now Loops Video

Step aside, Vine. …

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Joey Lopez

Posted on February 09, 2015 by Joey Lopez

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CTA: Help Us Create a Crowdsourced Blog Post

To be an Influencer in an H2H world means actively fostering and engaging in conversation around the particular topic in which you are “influential”. As I wrote in my last post, this is the philosophy underpinning Onalytica’s most recent Social Selling Influencer list.

The conversational social network map that they put together is a snap shot of these exchanges about flying back and forth. This visual gave the PureMatter team an idea. We’re going to pose a question on Twitter …

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Suzie McCarthy

Posted on February 05, 2015 by Suzie McCarthy

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Our Commitment to Social Selling

PureMatter is proud and excited to be recognized by Onalytica as a top 50 social selling brand. Our commitment to social selling has been a long and steady journey, that has helped us create a strong set of social selling processes, programs, and workshops.

Social selling has certainly arrived as a topic worthy of any marketers time.  Yet social selling still remains an unattainable practice for so many organizations.   This new Onalytica list should help as a guide to assist …

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Ryan Campbell

Posted on January 29, 2015 by Ryan Campbell

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Working #H2H: Building Community

Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …

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Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

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Behind the Brand 2 Recap: How to be an Amplifier

Did you know that on average 6,000 tweets are sent each second? That works out to over 500 Million tweets per day! Yet somehow out of all of that noise we still see quality content in our streams. That’s in large part thanks to Social Amplifier Influencers. These individuals act as the gatekeepers making sure that only the best ideas are shared and heard on social media. They know their business top to bottom, left to right, and have put …

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Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

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Can Instagram Clean the Planet?

Since their initial launch in 2010, Instagram has grown into one of the largest social communities with over 200 Million active users who post 60 Million photos a day on average. This mass community leverages this photo-sharing tool to showcase their filtered(or unfiltered) works of art to the masses. Marketers are already turning towards Instagram to create rich content that will engage their customers, but what if we started using social media and Instagram for social good? Better yet, what …

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Joey Lopez

Posted on October 28, 2014 by Joey Lopez

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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Suzie McCarthy

Posted on September 11, 2014 by Suzie McCarthy

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Joey Lopez

Posted on March 13, 2014 by Joey Lopez

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