New Media
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular …
According to the Brand Science Institute, European Perspective, August 2010, only 7% of organizations understand the CRM value of social media. And in a recent study by Harvard Business Review Analytic Services, two thirds of companies said they’re …
We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually …
Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. …
Have you noticed it? There is a new system taking over—a paradigm shift, where access is valued over ownership, experiencing trumps possessing and what’s mine becomes “ours,” all in an attempt to maximize resources. People want to try things, but …
SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.
The National ADDY finalists are:…
Curiosity may have killed the cat, but it can breathe life into your marketing campaigns, as well as your blog or that half-written screenplay on your computer.
Curiosity is a sense that’s triggered when people feel there is a gap …
So much content, so little time.
When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content …
The other night I was helping my son glue his green army men back together. We had several glues to choose from, and picking the right one for the task at hand was more difficult than we’d bargained for. I …
Back in the day, marketers tried to get inside the heads of consumers by paying them or feeding them munchies and soft drinks in exchange for their participation in a discussion about a product or brand. You know what I’m …
PureMatter is Silicon Valley’s leading brand marketing + interactive agency. We create award-winning campaign experiences that move business forward.
PureMatter is serious. fun.
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