New Media

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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Huffington Post Names Bryan Kramer one of the Top 50 Social CEOs on Twitter

In early June, Huffington Post blogger Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks, posted his list of “The Top 50 Social Chief Executive Officers (CEOs) on Twitter”. As he describes, the executives were chosen because they are “active, engaged, and delivering meaningful content on a fairly regular basis.” He continues to explain, “In case you are wondering about my selection criteria and algorithm, here it is: the CEOs on this list are either people that I follow

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Courtney Smith

Posted on June 12, 2013 by Courtney Smith

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Be Delightfully Disruptive

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Bryan Kramer

Posted on April 09, 2013 by Bryan Kramer

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A New World Order: Proximity, Redefined

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Bryan Kramer

Posted on March 04, 2013 by Bryan Kramer

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Social Relevance is Timeless, Even in Radio

I’m incredibly excited to share a full-length video interview as part of the PureMatter Substance Interview Series: Social Relevance is Timeless, Even in Radio

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one …

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Bryan Kramer

Posted on February 25, 2013 by Bryan Kramer

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Social Intelligence

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Bryan Kramer

Posted on February 21, 2013 by Bryan Kramer

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5 Ways to Master your Digital Body Language

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Bryan Kramer

Posted on December 17, 2012 by Bryan Kramer

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Marketer’s New Year’s Resolutions for 2013

As 2013 closes in, many of us will inevitably muster up a batch of resolutions in order to look at the New Year through a more focused lens. Like each year, we approach them with the thought that “this time” we are a little wiser and maybe know more than we knew last year (some maybe less, ha!). The problem with resolutions is they rarely get accomplished. We set our goals, get excited and then forget about them as soon …

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Bryan Kramer

Posted on December 10, 2012 by Bryan Kramer

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Don’t be an Egghead – Your Social Profile Matters

By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

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Bryan Kramer

Posted on November 12, 2012 by Bryan Kramer

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The 1-degree Social Marketing Shift

I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.

Results don’t happen over night. More importantly, there is not one silver bullet that will make you a superstar. This is where your shift planning comes into play. Often times we look at what we need to accomplish on our roadmap …

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Bryan Kramer

Posted on October 08, 2012 by Bryan Kramer

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