Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Posted on April 09, 2013 by Bryan Kramer

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It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Posted on March 04, 2013 by Bryan Kramer

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I’m incredibly excited to share a full-length video interview as part of the PureMatter Substance Interview Series: Social Relevance is Timeless, Even in Radio

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one …

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Posted on February 25, 2013 by Bryan Kramer

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We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Posted on February 21, 2013 by Bryan Kramer

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A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Posted on December 17, 2012 by Bryan Kramer

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As 2013 closes in, many of us will inevitably muster up a batch of resolutions in order to look at the New Year through a more focused lens. Like each year, we approach them with the thought that “this time” we are a little wiser and maybe know more than we knew last year (some maybe less, ha!). The problem with resolutions is they rarely get accomplished. We set our goals, get excited and then forget about them as soon …

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Posted on December 10, 2012 by Bryan Kramer

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By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

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Posted on November 12, 2012 by Bryan Kramer

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I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.

Results don’t happen over night. More importantly, there is not one silver bullet that will make you a superstar. This is where your shift planning comes into play. Often times we look at what we need to accomplish on our roadmap …

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Posted on October 08, 2012 by Bryan Kramer

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What a conference. What an experience! As a purveyor of many conferences, IBM hit it out of the park with this one. I think the very best way to recap the experience is through images – after all, a picture’s worth a 1000 words as they say – so there are many to show. For some context, this is the third Smarter Commerce conference IBM has put on worldwide, and they’re obviously learning along the way. Attending with Bryan Kramer, …

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Posted on September 12, 2012 by Courtney Smith

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Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level?

It’s not magic, ladies and gentleman. It’s most likely about context, which is basically “the circumstances that form the setting for an event, statement or idea, and in terms by which it can be fully understood.” In other words, it’s not just about the message, it’s also about everything happening around the …

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Posted on September 07, 2012 by Bryan Kramer

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