Marketing

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Millennials on Marketing- #H2HChat Recap

The marketing focus on Millennials/Gen Y demographic borders on obsession at times. Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. With this in mind our CEO Bryan Kramer decided to embark upon a revolutionary concept for a Hangout. He decided to ask millennials themselves what they care about. Here’s the recap:

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Suzie McCarthy

Posted on February 18, 2015 by Suzie McCarthy

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Social Selling: The Experts Weigh-in

We asked Onalytica’s, Top 50 Social Selling Influencers to tweet an answer to the following question: What’s the biggest challenge organizations will face as they look to implement social selling?
We then used these answers to compile a crowdsourced blog post. It is our hope that this post encourages further conversation around this topic. Enjoy.

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Suzie McCarthy

Posted on February 12, 2015 by Suzie McCarthy

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CTA: Help Us Create a Crowdsourced Blog Post

To be an Influencer in an H2H world means actively fostering and engaging in conversation around the particular topic in which you are “influential”. As I wrote in my last post, this is the philosophy underpinning Onalytica’s most recent Social Selling Influencer list.

The conversational social network map that they put together is a snap shot of these exchanges about flying back and forth. This visual gave the PureMatter team an idea. We’re going to pose a question on Twitter …

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Suzie McCarthy

Posted on February 05, 2015 by Suzie McCarthy

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Scaling Innovation In The Enterprise with Jorge Titinger, CEO of SGI

In this episode of Substance, CEO Bryan Kramer speaks with Jorge Titinger, CEO and Board Member of Silicon Graphics International (SGI).

During the interview, Jorge discusses the role that his experiences as a professional soccer player has had in both his professional development and his company’s success. He also provides insights into how SGI is leveraging High Performance Computing (HPC) to scale innovation faster than ever before. Given that SGI heavily relies on big data, Jorge explains how people have …

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Joey Lopez

Posted on February 04, 2015 by Joey Lopez

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A H2H Approach to Influencer Lists

Do you ever get the feeling that you’re drowning in Influencer Lists? They’re everywhere and tend to be quite redundant. Most draw upon the same simple set of Klout-style metrics combined with profile keywords and, lets be honest, could just as easily be called Insiders rather than Influencers.

Last week a report came out from Onalytica listing the 100 Top Social Selling Influencers and Brands for 2015 with a different take. Rather than a “Who’s Who” approach based on followers …

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Suzie McCarthy

Posted on February 03, 2015 by Suzie McCarthy

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Working #H2H: Building Community

Last year our CEO Bryan Kramer ended a talk at a Brand Innovators event with a simple black and white slide saying: “There is no more B2B or B2C. It’s H2H: Human to Human.” Photos were taken, tweets were retweeted and the #H2H phenomenon was born.

There is a reason that the statement is in present rather than future tense. H2H is a fait accompli. It is simply a matter of the corporate world catching up to it – which …

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Suzie McCarthy

Posted on January 23, 2015 by Suzie McCarthy

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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Joey Lopez

Posted on May 27, 2014 by Joey Lopez

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