Marketing

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Creating Magical Moments: The Lost Art of Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experience, making it worth every penny invested and even more. These created experiences should be the ultimate goal in business and life.

Imagine what …

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Bryan Kramer

Posted on August 06, 2013 by Bryan Kramer

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Accessibility as Strategy: The One-Way Conversation is Dead

As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that means first, (and still unlike most customer service programs), you need to make yourself accessible. Being accessible means you have to interact, which leads to a 2-way dialogue.

Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social …

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Bryan Kramer

Posted on June 11, 2013 by Bryan Kramer

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Today’s Customer: Choose Your Own Adventure

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought the reader back to try it again and again.

If this behavior sounds familiar, it’s because it also describes today’s customers. With so many choices …

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Bryan Kramer

Posted on May 08, 2013 by Bryan Kramer

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Be Delightfully Disruptive

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Bryan Kramer

Posted on April 09, 2013 by Bryan Kramer

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Three Mistakes of a SXSW Virgin

It’s been three weeks since my return from my first SXSW Interactive conference in Austin, and I am finally getting around to writing my recap. Things to note about sentence #1: 1) My first time at SXSW. Yes, I am no longer a virgin of said elusive event, and just like the actual first time you do it, mistakes were made. 2) Been back for 21 days. And just now writing about it, obviously while the memories are fresh. And …

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Courtney Smith

Posted on April 03, 2013 by Courtney Smith

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A New World Order: Proximity, Redefined

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Bryan Kramer

Posted on March 04, 2013 by Bryan Kramer

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Social Intelligence

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Bryan Kramer

Posted on February 21, 2013 by Bryan Kramer

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