digital

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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Huffington Post Names Bryan Kramer one of the Top 50 Social CEOs on Twitter

In early June, Huffington Post blogger Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks, posted his list of “The Top 50 Social Chief Executive Officers (CEOs) on Twitter”. As he describes, the executives were chosen because they are “active, engaged, and delivering meaningful content on a fairly regular basis.” He continues to explain, “In case you are wondering about my selection criteria and algorithm, here it is: the CEOs on this list are either people that I follow

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Courtney Smith

Posted on June 12, 2013 by Courtney Smith

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Accessibility as Strategy: The One-Way Conversation is Dead

As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that means first, (and still unlike most customer service programs), you need to make yourself accessible. Being accessible means you have to interact, which leads to a 2-way dialogue.

Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social …

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Bryan Kramer

Posted on June 11, 2013 by Bryan Kramer

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5 Ways to Master your Digital Body Language

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Bryan Kramer

Posted on December 17, 2012 by Bryan Kramer

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Five Ways to Be a (Social Media) Clutter-Buster

Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Bryan Kramer

Posted on November 19, 2012 by Bryan Kramer

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Don’t be an Egghead – Your Social Profile Matters

By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

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Bryan Kramer

Posted on November 12, 2012 by Bryan Kramer

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The Evolution of a (Social) Website

With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about your brand and discover more about your products and services. As prevalent as social media is, it’ll still be some time before your Facebook page becomes your corporate site.

Of course, I write a lot about social …

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Bryan Kramer

Posted on November 06, 2012 by Bryan Kramer

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Going for the Gold: Organize Your Assets so the Best Ones Shine

Question: When was the last time you did an audit of your marketing assets? You have done one—right?

If you haven’t, or if it’s been a while, it’s important that you know what marketing assets your organization has so that you can truly leverage what’s already in your back pocket. Maybe you have old assets that just need to updated in order to be relevant, or you have assets that could be more effective with a few minor tweaks.

In …

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Bryan Kramer

Posted on July 26, 2012 by Bryan Kramer

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Five Ways to Make Gamification Part of Your Marketing Plan

Have you ever become a mayor on Foursquare, tracked your fitness goals with Nike +, or filled out everything you could on LinkedIn (because you had reach that “100% complete” on your profile)? Yep, me too. Guess what? We’ve been gamified.

Simply put, gamification is the concept of using game design elements in non-game applications to make them more fun and engaging. And it’s growing. M2 research predicts that the gamification market will reach 2.8 billion in direct spending by …

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Bryan Kramer

Posted on July 19, 2012 by Bryan Kramer

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