digital

thumb

The Future of Collaboration with Mark Babbitt, CEO of YouTern

In this episode of Substance, CEO Bryan Kramer sits down with Mark Babbitt, CEO of YouTern, President of @SwitchandShift, and co-Author of A World Gone Social.

With a strong background in talent development and youth mentorship, Mark reveals how he helps the future generation find their passion. He also challenges viewers to reflect on work ethic and explains what it takes to stand out amongst the crowd. Lastly, Mark stresses the importance of social business, the future of collaboration, and …

Read more >

Joey Lopez

Posted on June 10, 2015 by Joey Lopez

1
thumb

3 Things Marketers Must Know About Instagram’s New Update

Last week I noticed the App Store calling for my attention in need of an update. Usually I don’t get too excited over updates since the majority of the time they are something lame like ‘Bug Fixes’, but this wasn’t the case. Instead, this was Instagram’s latest update that will put smiles on the faces of marketers and advertisers everywhere.

Here are the 3 things you should know about the new Instagram Update:

1.Instagram Now Loops Video

Step aside, Vine. …

Read more >

Joey Lopez

Posted on February 09, 2015 by Joey Lopez

7
thumb

Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

Read more >

Courtney Smith

Posted on September 23, 2014 by Courtney Smith

1
thumb

When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

Read more >

Joey Lopez

Posted on February 26, 2014 by Joey Lopez

3
thumb

Huffington Post Names Bryan Kramer one of the Top 50 Social CEOs on Twitter

In early June, Huffington Post blogger Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks, posted his list of “The Top 50 Social Chief Executive Officers (CEOs) on Twitter”. As he describes, the executives were chosen because they are “active, engaged, and delivering meaningful content on a fairly regular basis.” He continues to explain, “In case you are wondering about my selection criteria and algorithm, here it is: the CEOs on this list are either people that I follow

Read more >

Courtney Smith

Posted on June 12, 2013 by Courtney Smith

8
thumb

Accessibility as Strategy: The One-Way Conversation is Dead

As my grandma always used to say, “God willing someone answers the phone.” For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that means first, (and still unlike most customer service programs), you need to make yourself accessible. Being accessible means you have to interact, which leads to a 2-way dialogue.

Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social …

Read more >

Bryan Kramer

Posted on June 11, 2013 by Bryan Kramer

7
thumb

5 Ways to Master your Digital Body Language

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

Read more >

Bryan Kramer

Posted on December 17, 2012 by Bryan Kramer

4
thumb

Five Ways to Be a (Social Media) Clutter-Buster

Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

Read more >

Bryan Kramer

Posted on November 19, 2012 by Bryan Kramer

9
thumb

Don’t be an Egghead – Your Social Profile Matters

By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

Read more >

Bryan Kramer

Posted on November 12, 2012 by Bryan Kramer

6
thumb

The Evolution of a (Social) Website

With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about your brand and discover more about your products and services. As prevalent as social media is, it’ll still be some time before your Facebook page becomes your corporate site.

Of course, I write a lot about social …

Read more >

Bryan Kramer

Posted on November 06, 2012 by Bryan Kramer

0