A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Posted on December 17, 2012 by Bryan Kramer

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Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Posted on November 19, 2012 by Bryan Kramer

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By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

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Posted on November 12, 2012 by Bryan Kramer

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With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about your brand and discover more about your products and services. As prevalent as social media is, it’ll still be some time before your Facebook page becomes your corporate site.

Of course, I write a lot about social …

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Posted on November 06, 2012 by Bryan Kramer

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Question: When was the last time you did an audit of your marketing assets? You have done one—right?

If you haven’t, or if it’s been a while, it’s important that you know what marketing assets your organization has so that you can truly leverage what’s already in your back pocket. Maybe you have old assets that just need to updated in order to be relevant, or you have assets that could be more effective with a few minor tweaks.

In …

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Posted on July 26, 2012 by Bryan Kramer

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Have you ever become a mayor on Foursquare, tracked your fitness goals with Nike +, or filled out everything you could on LinkedIn (because you had reach that “100% complete” on your profile)? Yep, me too. Guess what? We’ve been gamified.

Simply put, gamification is the concept of using game design elements in non-game applications to make them more fun and engaging. And it’s growing. M2 research predicts that the gamification market will reach 2.8 billion in direct spending by …

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Posted on July 19, 2012 by Bryan Kramer

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Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you’re reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)

Between family trips, outdoor events and no school, consumer habits change and attention spans shorten during the summer. People use mobile devices more and computers less to check email and engage with their networks in the summer months, and …

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Posted on July 10, 2012 by Bryan Kramer

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We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

Here’s the description copy:

Who is Generation C? Today’s connected customer. Generation C isn’t a demographic, it describes …

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Posted on June 27, 2012 by Bryan Kramer

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Are you ready? It’s time for you to learn how to use your social networks the right way.

Recently, I was able to talk with Al Campa, CEO of Reachable, a social business solution that leverages your personal contacts with a database of over 65 million business people. I came away with some compelling information about how you can use your networks to truly build real relationships personally, professionally, and through your brand. The opportunities that social media presents are …

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Posted on June 19, 2012 by Bryan Kramer

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According to the Brand Science Institute, European Perspective, August 2010, only 7% of organizations understand the CRM value of social media. And in a recent study by Harvard Business Review Analytic Services, two thirds of companies said they’re either currently using social media or have plans in the works. However, only 12% said they thought they used it effectively. These were the companies most likely to use multiple channels, use metrics for reporting, have a social media strategy and integrate …

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Posted on May 07, 2012 by Bryan Kramer

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