Design

thumb

When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

Read more >

Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

3
thumb

Be a Brand of Attraction

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

Read more >

Bryan Kramer

Posted on February 04, 2013 by Bryan Kramer

6
thumb

The Evolution of a (Social) Website

With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about your brand and discover more about your products and services. As prevalent as social media is, it’ll still be some time before your Facebook page becomes your corporate site.

Of course, I write a lot about social …

Read more >

Bryan Kramer

Posted on November 06, 2012 by Bryan Kramer

0
thumb

Part 1: Everyone is Reachable an Interview with Al Campa, CEO

Are you ready? It’s time for you to learn how to use your social networks the right way.

Recently, I was able to talk with Al Campa, CEO of Reachable, a social business solution that leverages your personal contacts with a database of over 65 million business people. I came away with some compelling information about how you can use your networks to truly build real relationships personally, professionally, and through your brand. The opportunities that social media presents are …

Read more >

Bryan Kramer

Posted on June 19, 2012 by Bryan Kramer

0
thumb

PureMatter Earns Five National ADDY® Finalist Spots

SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the American Advertising Federation.

The National ADDY finalists are:

ECS Refining/ecollective – Regional Pandora radio spot and mobile website

LiveSV.com “Discover the Unexpected” VTA train wrap

IBM Coremetrics “Voice of Reason” microsite

Plantronics SMB “Be Free to Succeed” Flash Banner

The ADDYs are the largest creative competition in the country …

Read more >

Courtney Smith

Posted on April 11, 2012 by Courtney Smith

0
thumb

PureMatter Brand Marketing + Interactive Wins Seven Awards in the 2012 Silicon Valley ADDY® Awards Competition

SAN JOSE, CA, MARCH 22, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned seven awards in the Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter was awarded two Gold ADDYs for outstanding creative work in the interactive media and outdoor transit divisions. Four Silver ADDY awards were earned for work in the Radio, 3-D mailer and microsite divisions. One Bronze was earned in the mobile website division. Clients sharing the honors for PureMatter’s award-winning …

Read more >

Courtney Smith

Posted on March 26, 2012 by Courtney Smith

0
thumb

Always Strive for Complexity – It’s in our Nature

I recently stumbled across an article in the Harvard Business Review about understanding complexity within organizations, using our own ecosystem in nature as a perfect analogy to describe their similarities. The author explained the subtle difference between the terms “complex” and “complicated” – two words that until now I had used interchangeably. They describe that in any system, there are inputs, outputs, and the means to get there.

In complex systems, the input and the output can be defined clearly, …

Read more >

Courtney Smith

Posted on September 19, 2011 by Courtney Smith

2
thumb

PureMatter Friday the 13th Office Survival Kit

It’s everything you need to survive the day! Print it out and wear the rabbit’s foot, just to be safe.

Read more >

Courtney Smith

Posted on May 13, 2011 by Courtney Smith

0
thumb

We appreciate a drink

Serious fun is one of our core philosophies, so it goes as no surprise that we appreciate an exciting Friday afternoon happy hour. The following news could not pass our radar without some office debate.

According to the Chicago Tribune, Walgreens has been rolling out a private-label beer called Big Flats 1901. Walgreens is selling the beer cheap, $2.99 for a six-pack, .50 cents a beer. Whoa!

So the obvious discussion over drinks last Friday at PureMatter, did cheap beer …

Read more >

Ryan Campbell

Posted on February 02, 2011 by Ryan Campbell

0
thumb

An evening with Steve Wozniak

Just wanted to say a few words about meeting Steve Wozniak yesterday at the First Fest cocktail party. What a thrill for PureMatter to both be a part of this project – the world’s first online festival of firsts – and to meet the judges and winners of the event at the reception last night at the 88 in San Jose. Both Steve Wozniak, san jose native/co-founder of Apple and most recently new contestant on Dancing with the Stars…

Read more >

Courtney Smith

Posted on February 21, 2009 by Courtney Smith

4