It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Posted on March 04, 2013 by Bryan Kramer

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Building a “number two mentality” into your brand is the most important thing you can do for lasting success. A “number two mentality”, to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts are true, they try so hard to achieve their dreams and their fans are right there beside them, cheering them on. This is in stark contrast to the mentality of a number one brand or product; after …

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Posted on February 11, 2013 by Bryan Kramer

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The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Posted on February 04, 2013 by Bryan Kramer

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A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

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Posted on December 17, 2012 by Bryan Kramer

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Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of sending a direct mail piece that explains how to “get noticed” in your customer’s mailbox.

I better be freakin’ interesting here. No pressure.

First, let’s acknowledge this—what we consider to be clutter is not necessarily “clutter.” I mean, people inherently filter information. …

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Posted on November 19, 2012 by Bryan Kramer

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By now, as a marketer, you should know just how important social media is to you and your job. Few companies have ignored what this powerful tool can do for yourself and your company. It allows not only engagement but also the ability to listen to your current and potential customers as well as others in your field. It’s the biggest focus group in the world! However, to be taken seriously and get the most out of it, setting up …

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Posted on November 12, 2012 by Bryan Kramer

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With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about your brand and discover more about your products and services. As prevalent as social media is, it’ll still be some time before your Facebook page becomes your corporate site.

Of course, I write a lot about social …

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Posted on November 06, 2012 by Bryan Kramer

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The biggest shift in brand marketing is not about time, money or budgets—it’s about ownership. Now more than ever, your audience plays a role in defining your brand. You control your brand’s message, yes, but don’t believe for one second that consumers aren’t doing a little “messaging” of their own. They’re helping to shape your brand, and they’ll have that conversation with or without you. In case you haven’t been formally introduced, welcome to the Land of Social Media.

I …

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Posted on October 30, 2012 by Bryan Kramer

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Question: When was the last time you did an audit of your marketing assets? You have done one—right?

If you haven’t, or if it’s been a while, it’s important that you know what marketing assets your organization has so that you can truly leverage what’s already in your back pocket. Maybe you have old assets that just need to updated in order to be relevant, or you have assets that could be more effective with a few minor tweaks.

In …

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Posted on July 26, 2012 by Bryan Kramer

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Are you ready? It’s time for you to learn how to use your social networks the right way.

Recently, I was able to talk with Al Campa, CEO of Reachable, a social business solution that leverages your personal contacts with a database of over 65 million business people. I came away with some compelling information about how you can use your networks to truly build real relationships personally, professionally, and through your brand. The opportunities that social media presents are …

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Posted on June 19, 2012 by Bryan Kramer

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