The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought the reader back to try it again and again.

If this behavior sounds familiar, it’s because it also describes today’s customers. With so many choices …

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Posted on May 08, 2013 by Bryan Kramer

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I’m excited to share the second of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand. The first video received over 9,000 views!

In this special two part interview series, CEO Bryan Kramer continues the conversation with Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have …

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Posted on April 25, 2013 by Bryan Kramer

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I’m incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand.

On this episode, president Bryan Kramer hosts Kare Anderson (Twitter), Emmy award-winning journalist with NBC, Wall Street Journal, Huffington Post and author of “Moving from Me to We.” Kare believes that “we have to build more authentic collaboration in order to bring more originality to our …

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Posted on April 16, 2013 by Bryan Kramer

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Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it’s getting harder to get noticed.

Disruption in the marketing world is not a new idea – in fact, it’s one of its founding principles. But there are two sides to disruption – dark and delightful. How many times …

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Posted on April 09, 2013 by Bryan Kramer

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It’s been three weeks since my return from my first SXSW Interactive conference in Austin, and I am finally getting around to writing my recap. Things to note about sentence #1: 1) My first time at SXSW. Yes, I am no longer a virgin of said elusive event, and just like the actual first time you do it, mistakes were made. 2) Been back for 21 days. And just now writing about it, obviously while the memories are fresh. And …

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Posted on April 03, 2013 by Courtney Smith

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It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

Today, we live in a world where through phones, social and video chat, people can connect instantly from anywhere around the world, without moving from their chairs. GPS mapping systems have sharpened their abilities …

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Posted on March 04, 2013 by Bryan Kramer

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I’m incredibly excited to share a full-length video interview as part of the PureMatter Substance Interview Series: Social Relevance is Timeless, Even in Radio

On this episode of the PureMatter’s Substance video series, Bryan Kramer hosts Gary Scott Thomas (Twitter or Facebook), morning personality at KRTY 95.3 Country radio, who explains that “radio isn’t going way, it’s evolving.” Gary discusses his experience and his rise to being the top rated morning talk show hosts in the Bay Area, and one …

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Posted on February 25, 2013 by Bryan Kramer

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We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent and nimble and address the rising expectations of today’s customer. And, new tools continue to multiply exponentially to help us wrangle this platform/medium/channel. The question is… how do we get smarter about …

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Posted on February 21, 2013 by Bryan Kramer

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Building a “number two mentality” into your brand is the most important thing you can do for lasting success. A “number two mentality”, to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts are true, they try so hard to achieve their dreams and their fans are right there beside them, cheering them on. This is in stark contrast to the mentality of a number one brand or product; after …

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Posted on February 11, 2013 by Bryan Kramer

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The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in …

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Posted on February 04, 2013 by Bryan Kramer

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