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Black Friday Shopping Results 2014

IBM today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark.  The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.

For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day.  As IBM predicted within one percent of accuracy, Thanksgiving Day reached a new mobile …

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Bryan Kramer

Posted on November 29, 2014 by Bryan Kramer

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Happy Halloween from Purematter

Ah Halloween. The one time of the year when for better or worse everyone can cut loose and try another persona on for size. But as much as we might tell ourselves that Halloween is about individuality, costumes are meant to be worn in public. What was funny at 2am can suddenly be a very bad idea at 7pm. Here’s the good, the bad, and the downright ugly from the memory banks of the Purematter Team. Enjoy!

 

Bryan:  Every …

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Suzie McCarthy

Posted on October 31, 2014 by Suzie McCarthy

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Can Instagram Clean the Planet?

Since their initial launch in 2010, Instagram has grown into one of the largest social communities with over 200 Million active users who post 60 Million photos a day on average. This mass community leverages this photo-sharing tool to showcase their filtered(or unfiltered) works of art to the masses. Marketers are already turning towards Instagram to create rich content that will engage their customers, but what if we started using social media and Instagram for social good? Better yet, what …

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Joey Lopez

Posted on October 28, 2014 by Joey Lopez

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Announcing the launch of The CMO Club site

From its very conception, the internet has been about facilitating community creation and communication. From message boards to forums to community sites (remember geocities?) and finally to the advent of social media, the desire to build better communities has been a strong motivator of online innovation.

But community building is a double-edged sword. By bringing like-minded people together in a public forum you open the door to solicitation. For members of the C-Suite this is particularly difficult. LinkedIn groups for …

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Suzie McCarthy

Posted on October 21, 2014 by Suzie McCarthy

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Choosing the Right Influencers For Your Campaign

Influencer should go right up there with disruptive as one of the more overused and abused terms of the past year within social media marketing. Too often the focus is on the campaign headlines rather than the substance of the actual execution. And the stakes of getting it wrong are high. If you reach out to heavy hitters in your industry and tell them that you’re going to be starting a campaign but then don’t follow through with what they …

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Suzie McCarthy

Posted on October 02, 2014 by Suzie McCarthy

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Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, the Internet occasionally lies.

But I am an optimist, and love how learning new things on the Internet continues to pique my curiosity and spark …

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Courtney Smith

Posted on September 23, 2014 by Courtney Smith

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How To Build a Better Integrated Marketing Campaign

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc.  Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

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Ryan Campbell

Posted on September 18, 2014 by Ryan Campbell

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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from  “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

In our webinar, Jay revealed that Ben & Jerry’s is much more …

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Suzie McCarthy

Posted on September 11, 2014 by Suzie McCarthy

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner sits down with Bryan Kramer

In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of The Tech Awards, to hear his thoughts about being named the eleventh recipient of the 2014 James C. Morgan Global Humanitarian Award. Turner will accept the award in Silicon Valley at the San Jose …

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Bryan Kramer

Posted on June 10, 2014 by Bryan Kramer

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Bryan Kramer

Posted on May 27, 2014 by Bryan Kramer

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