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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner sits down with Bryan Kramer

In this exclusive interview on location in Atlanta, President Bryan Kramer sits down with philanthropist, visionary, founder of CNN and the United Nations Foundation and Chairman of The Turner Foundation, the legendary Ted Turner. Bryan had the fortunate honor to speak with Turner, on behalf of The Tech Awards, to hear his thoughts about being named the eleventh recipient of the 2014 James C. Morgan Global Humanitarian Award. Turner will accept the award in Silicon Valley at the San Jose …

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Bryan Kramer

Posted on June 10, 2014 by Bryan Kramer

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Part Two: Risk vs Reward with Cisco CMO, @BlairChristie

In part two of this episode of Substance (click HERE to see part one), President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data. Blairs also hints how Cisco is at …

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Bryan Kramer

Posted on May 27, 2014 by Bryan Kramer

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Part One: Risk vs Reward with Cisco CMO, @BlairChristie

In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets on building her online relationships both personally and professionally, which is no easy task. Blair explains how Cisco is benefiting the future work force by teaming up with organizations to provide STEM …

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Bryan Kramer

Posted on May 08, 2014 by Bryan Kramer

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The Gamification of Business with Rajat Paharia, Founder of Bunchball

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for …

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Bryan Kramer

Posted on April 15, 2014 by Bryan Kramer

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PureMatter Wins Best of Show and 5 ADDY Awards in the Silicon Valley American Ad Awards Competition

SAN JOSE, CA, MARCH 14, 2014 – PureMatter, one of the country’s top social, digital and content marketing firm based in Silicon Valley, earned “Best of Show” and five ADDY awards in the 2014 Silicon Valley ADDY Awards, sponsored by the American Advertising Federation.

PureMatter won Best of Show for their “90 Days to Ellen” social campaign which they did in an effort to raise money for Feeding America®. “’90 Days to Ellen’ was really a social experiment for me …

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Courtney Smith

Posted on March 14, 2014 by Courtney Smith

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Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research

In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. Ray shares how his arrival on the tech scene was ironic including his early years as an analyst at PeopleSoft sparking his passion for trends and product strategy during the quickly evolving digital …

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Bryan Kramer

Posted on March 13, 2014 by Bryan Kramer

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When Life Gives You Technology, Make Relationships.

Last month our CEO Bryan Kramer was fortunate enough to sit on an amazing panel, Time to Change — Culture and Brand Disruption Leading to Innovation,” a PARC Forum. This panel brought together some of the brightest minds of Silicon Valley to share both their knowledge and experiences around disruption and innovation. This group consisted of Susan Etlinger of Altimeter Research, Todd Wilms of SAP, Michela Stribling of IBM, and Bryan, who somehow managed the festive group. Here is …

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Bryan Kramer

Posted on February 26, 2014 by Bryan Kramer

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Driving Social Change From Within with @JBurton, CMO of EMC

In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization …

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Bryan Kramer

Posted on February 20, 2014 by Bryan Kramer

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Disruption is a Way of Life with @CharleneLi

In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a “way of life,” and how businesses can cultivate new innovation that upsets the status quo. She also discusses the “media and information diet” she put herself on in order to maintain her own work/life balance, …

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Bryan Kramer

Posted on February 06, 2014 by Bryan Kramer

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Defining Social Business with Jonathan Becher, CMO at SAP

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer. Join us by clicking the …

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Bryan Kramer

Posted on January 14, 2014 by Bryan Kramer

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