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Why We Heart Meerkat

I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests.

The conversation went something like this:

Fanzo: Did …

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Suzie McCarthy

Posted on March 18, 2015 by Suzie McCarthy

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Becoming a Brand Ambassador

The third and final installment of our Behind the Brand conversation series hosted by Bryan Kramer featured two of the foremost thought leaders on Brand Advocacy in the industry- Michela Stribling, Social Business Program Director at IBM and Frank Eliason, Global Director of Customer Experience at Citi. Check out the storify and video recap here:

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Suzie McCarthy

Posted on February 21, 2015 by Suzie McCarthy

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Millennials on Marketing- #H2HChat Recap

The marketing focus on Millennials/Gen Y demographic borders on obsession at times. Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. With this in mind our CEO Bryan Kramer decided to embark upon a revolutionary concept for a Hangout. He decided to ask millennials themselves what they care about. Here’s the recap:

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Suzie McCarthy

Posted on February 18, 2015 by Suzie McCarthy

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Your Guide to Surviving Friday the 13th

Well here we are once more. One of the few days when shouting TGIF can be perilous to one’s health. Unfortunately it’s too early in the year to take a sick day and you can only hide under your desk for so long.

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Suzie McCarthy

Posted on February 13, 2015 by Suzie McCarthy

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Social Selling: The Experts Weigh-in

We asked Onalytica’s, Top 50 Social Selling Influencers to tweet an answer to the following question: What’s the biggest challenge organizations will face as they look to implement social selling?
We then used these answers to compile a crowdsourced blog post. It is our hope that this post encourages further conversation around this topic. Enjoy.

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Suzie McCarthy

Posted on February 12, 2015 by Suzie McCarthy

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3 Things Marketers Must Know About Instagram’s New Update

Last week I noticed the App Store calling for my attention in need of an update. Usually I don’t get too excited over updates since the majority of the time they are something lame like ‘Bug Fixes’, but this wasn’t the case. Instead, this was Instagram’s latest update that will put smiles on the faces of marketers and advertisers everywhere.

Here are the 3 things you should know about the new Instagram Update:

1.Instagram Now Loops Video

Step aside, Vine. …

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Joey Lopez

Posted on February 09, 2015 by Joey Lopez

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CTA: Help Us Create a Crowdsourced Blog Post

To be an Influencer in an H2H world means actively fostering and engaging in conversation around the particular topic in which you are “influential”. As I wrote in my last post, this is the philosophy underpinning Onalytica’s most recent Social Selling Influencer list.

The conversational social network map that they put together is a snap shot of these exchanges about flying back and forth. This visual gave the PureMatter team an idea. We’re going to pose a question on Twitter …

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Suzie McCarthy

Posted on February 05, 2015 by Suzie McCarthy

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Scaling Innovation In The Enterprise with Jorge Titinger, CEO of SGI

In this episode of Substance, CEO Bryan Kramer speaks with Jorge Titinger, CEO and Board Member of Silicon Graphics International (SGI).

During the interview, Jorge discusses the role that his experiences as a professional soccer player has had in both his professional development and his company’s success. He also provides insights into how SGI is leveraging High Performance Computing (HPC) to scale innovation faster than ever before. Given that SGI heavily relies on big data, Jorge explains how people have …

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Joey Lopez

Posted on February 04, 2015 by Joey Lopez

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A H2H Approach to Influencer Lists

Do you ever get the feeling that you’re drowning in Influencer Lists? They’re everywhere and tend to be quite redundant. Most draw upon the same simple set of Klout-style metrics combined with profile keywords and, lets be honest, could just as easily be called Insiders rather than Influencers.

Last week a report came out from Onalytica listing the 100 Top Social Selling Influencers and Brands for 2015 with a different take. Rather than a “Who’s Who” approach based on followers …

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Suzie McCarthy

Posted on February 03, 2015 by Suzie McCarthy

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Our Commitment to Social Selling

PureMatter is proud and excited to be recognized by Onalytica as a top 50 social selling brand. Our commitment to social selling has been a long and steady journey, that has helped us create a strong set of social selling processes, programs, and workshops.

Social selling has certainly arrived as a topic worthy of any marketers time.  Yet social selling still remains an unattainable practice for so many organizations.   This new Onalytica list should help as a guide to assist …

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Ryan Campbell

Posted on January 29, 2015 by Ryan Campbell

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